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20 beers short-listed to go into Sainsbury’s stores nationwide ahead of October grand final
Following an intense round of heats earlier this month in which Sainsbury’s customers and beer experts judged more than 150 beers from 70 breweries across the UK, Sainsbury’s has today announced the regional winners of this year’s Great British Beer Hunt. With bottled ales growing by 13.7% in the last year in supermarkets, breweries across the UK entered their new beers for the chance to win a coveted retail listing.
This year has been more popular than ever and consumers and judges alike have commented on the food-friendly versatility of the beers on show at the regional heats. Amongst the shortlisted 20 are citrus-spiked Infra Red, fiery Black Pepper Ale, tropical Serendipity and spicy Barney’s Brew.
All 156 beers entered into the Great British Beer Hunt 2013 were categorised by region and judged by beer experts – including John Read and Chris Hall from the British Guild of Beer Writers – as well as selected Sainsbury’s customers at four regional beer hunt events across the country during April and May. The five beers which received the highest number of votes at each regional event will go on sale in Sainsbury’s stores for three weeks in September. The three best-selling beers from each region will then go into a grand final on 4th October, where a panel of experts will select the two overall winners from a line-up of 12. The winners will receive a guaranteed, minimum six-month listing in Sainsbury’s stores across the length and breadth of the country from November this year.
Jack Rutherford, Sainsbury’s Beer Buyer, says: “At the regional beer hunt heats this year, we were really impressed with the high quality of British beer on display, which received excellent feedback from the brewers, beer experts and customers alike. The competition is a fantastic opportunity to put these beers in front of our customers and in the coming weeks we will be working with breweries to get them on shelf at the beginning of September.
Winning beers will be sold in the seasonal aisle in over 300 Sainsbury’s stores for three weeks in September.
Winners by region:
|SCOTLAND AND NORTHERN IRELAND|
|Barney’s Brew||Hilden Brewery||SIBA|
|Gonny no brew that||Wiliams Bros Brewing Co||SIBA|
|Hipsway||Wiliams Bros Brewing Co||SIBA|
|The Honey Thief||Wiliams Bros Brewing Co||SIBA|
|Wayfarer IPA||Orkney Brewery||SIBA|
|American Pride||Double Maxim Beer Co||SIBA|
|Crafty Dan||Thwaites Brewery|
|Infra Red||Hardknott UK LTD||SIBA|
|Swedish Blonde||Double Maxim Beer Co||SIBA|
|Windermere Pale||Hawkshead Brewery||SIBA|
|Devon Dreamer||Hunters Brewery||SIBA|
|Gower Gold||Gower brewery company ltd||SIBA|
|Harbour IPA||Harbour Brewing Co||SIBA|
|Harbour Porter No.6||Harbour Brewing Co||SIBA|
|Black Pepper Ale||Batemans||SIBA|
|Reindeer Droppings||Ridgeway Brewing|
|Lavender Honey||WBC (T/A Wolf Brewery)||SIBA|
BREWERY chiefs are celebrating after smashing the five million pints per year barrier at their new brewing complex.
Moorhouse’s in Burnley revealed it had hit the landmark after just two years at the £4m ‘tower’ brewery, which tripled former production capacity to more than 1,000 brewer’s barrels a week.
To see the full story go to: burnleycitizen.co.uk
Two SIBA members are showing their gratitude for the ‘penny off the pint’ announced in the Budget with brews to thank the Chancellor George Osborne and Sajid Javid, Economic Secretary to the Treasury, for making the historic decision.
Tatton Brewery in the Chancellor’s Tatton constituency has produced a beer called ‘Pennies From 11’, while Bird’s Brewery, based in Javid’s Bromsgrove seat, has brewed ‘Sajid’s Choice’. Both have been produced as ‘one off’ brews and are only available to pubs in their local area, but will also be on tap in the Strangers’ Bar at the House of Commons next month, as part of the regular guest ale appearances for MPs’ local beers, established by the All-Party Parliamentary Beer Group.
SIBA chairman Keith Bott said, “There is surely no better way to celebrate the duty cut than with a pint of British beer. We’re delighted that Tatton and Bird’s have brewed these commemorative ales to thank their MPs and we urge licensees and beer drinkers in Tatton and Bromsgrove to celebrate with a glass of Pennies From 11 or Sajid’s Choice.”
He added, “The lobbying efforts of the 650 local brewers belonging to SIBA, including Tatton and Bird’s, were crucial in bringing about the first reduction in beer duty since 1959. Our case, that high levels of beer duty were damaging the UK’s pubs and the communities they support, clearly struck a chord with many MPs and, ultimately, with Sajid Javid and George Osborne.
“We are grateful not only to our own members, but to the many others involved in the beer duty campaign, including the British Beer & Pub Association, the Campaign for Real Ale and the All-Party Parliamentary Beer Group, led by Andrew Griffiths.”
Ilkley Brewery has landed its first export deal which will see 14,000 bottles of Mary Jane IPA, Lotus IPA and The Chief arrive in the southern states of America in the next few days.
The deal was struck following two separate trade missions to the States: the first with the help of UKTI’s Passport to Export programme in January this year and the second, in March, as part of Santander’s Breakthrough programme. This is Ilkley Brewery’s first overseas shipment and marks the first in a series of planned monthly orders which will leave the UK for America.
The inaugural container load will be distributed to bars, restaurants and retail outlets throughout Alabama, Georgia, Tennessee, New York and Washington states.
Yorkshire beers go stateside
The beers selected for this order were chosen by a panel of distributors and beer experts at a tasting event held by the brewery’s US importer in January this year. All three beers are highly hopped, big on flavour yet well balanced, qualities sought by the American craft beer market. Mary Jane IPA is a 6% version of Ilkley’s flagship Mary Jane pale ale, while Lotus IPA is a 5.6% classic IPA and The Chief, a 7% American-style triple hopped ale. Future shipments to the States will contain kegged as well as bottled beers and in autumn, the brewery hopes to send its rhubarb Saison, Siberia and its chocolate Chipotle stout, The Mayan.
Speaking about the brewery’s US export deal, managing director Chris Ives, said: “We’re thrilled to finally see our first shipment leave for America. Export continues to be a key focus for the business, so striking our first overseas deal is a significant milestone for us.
“I first visited the States back in January and met with a number of beer distributors who were interested in our range and discussions continued over the coming weeks. I was then able to cement this first deal with our importer on a return visit to New York and Washington in March, this time as a member of the Santander Breakthrough programme.
“We are particularly pleased to do business with the Americans because there isn’t a huge amount of British beer available in the States, predominantly because there are so many fantastic craft breweries out there already. Through the tasting events, we were able to demonstrate that our beers are just as intriguing and vibrant, just as big on hops and flavour but equally, offer something completely different to American craft beers.”
The support given to Ilkley Brewery through the UKTI Passport to Export programme, has enabled it to carry out market research and market visits, not only in America, but also in Canada, Norway and Sweden, the latter being the next destination earmarked for export.
In March, Chris headed to the US with the Santander Breakthrough programme to learn more about how the US marketplace works in terms of its competitive landscape and distribution networks, as well as learning about specific regulations through meetings with the British Consulate, local UK Trade and Investment representatives, international attorneys and representatives from the Government of New York State.
John Williams, Head of Breakthrough at Santander UK, said: “Our international presence allows us to share our knowledge and expertise of overseas markets, such as the US, to help fast-growth businesses, like Ilkley Brewery, unlock their potential and achieve their growth plans. We are absolutely delighted that Ilkley has signed its first export deal and we wish Chris and the team every success for the future.”
Breakthrough trade missions are part of Santander’s Breakthrough programme, which aims to help small businesses unlock their potential. As part of the programme, Santander is also making up to £200 million of growth capital loans available to fast-growth companies looking to invest in and grow their business. In addition to finance, Breakthrough also offers companies access to support and development programmes not typically available to SMEs, such as masterclasses with renowned business leaders to learn first-hand how to boost business growth.
To find out more about Ilkley Brewery, visit: www.ilkleybrewery.co.uk or follow Ilkley Brewery on Twitter @Ilkleybrewery and Facebook www.facebook.com/ilkley.brewery
The International Beer Challenge (IBC) is Europe’s premier packaged beer competition and each year, the IBC discovers and rewards the finest beers from across the globe.
The IBC attracts a wide variety of entrants including brewers, shippers, agents, independent retailers, retail chains, supermarkets and wholesalers. Being part of the IBC carries a number of significant benefits.
Apart from being an internationally recognised symbol of quality, the IBC can:
- Raise your brands’ profile, prestige and credibility with retailers and consumers
- Demonstrate your commitment to product quality, innovation and new product development
- Increase product sales
- Boost awareness of your beer
- Be tasted by renowned international industry judges
- Use the IBC awards logo on packaging and as part of your own promotional plan
- Discover how your beer stands up against its competitors in the eyes of our expert judges
Leeds based Microdat, the UK’s leading brewing and manufacturing company, are pleased to announce that David Hallas has been appointed as Business Development Manager. David takes responsibility for driving sales of Microdat quality Keg and Cask brewery range.
David joins from Pyraid8 where he most recently held the role of Senior Recruitment Consultant handling a high-profile, blue chip portfolio of clients and working to broaden the company’s client list.
Commenting on the new appointment, Microdat CEO Maitland Hyslop said, “We welcome David Hallas to Microdat as Business Development Manager. David brings more than a decade of sales and marketing experience to the business and we look forward to working with him. David will be leading on the sale of our mainstream products.”
David’s passion for the business, his knowledge and sales experience is a welcome addition to the Microdat team.
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Cyclops Beer, the industry body which provides simple descriptions of cask and bottled ales, has now tested and accredited over 1500 British beers. The organisation, formed in 2006, aims to demystify beer making it easier for drinkers to choose a beer based on its appearance, smell and taste as well as its bitterness and sweetness rating. In the last 18 months the number of beers accredited by Cyclops has grown by nearly 20% to 1505.
Mark Tetlow who manages the testing process explains that accreditations are carried out at a laboratory based at Everards brewery:
“We measure the sweetness and bitterness of each beer in the lab, taste it and then carefully select words to describe the look, aroma and taste. We produce tasting notes for breweries using the eye, nose and mouth symbols and descriptors and have around 400 words to choose from. Breweries can use the Cyclops tasting notes on their websites and on pump clips, glasses, beer mats and other point of sale.
“It’s important to use words that people drinking beer in the pub can easily understand rather than anything overly technical or flowery. At Cyclops we want to encourage more drinkers to enjoy their beer and we believe that their choice is made easier by using simple tasting notes and a standard measure of bitterness and sweetness.”
The Cyclops scheme has recently been taken up by retailers such as M&B and Morrisons who find it helpful for their customers. Morrisons has made it a requirement for any bottled ale in their stores to be accredited by Cyclops and the Cyclops tasting notes are used on shelf edges, with beers being organised by colour rather than by brewery in a number of stores so that shoppers can find similar beers to ones which they already know they enjoy. It is also used by distributors such as NDD in their customer brochures for pubs.
Full details of all the beers and breweries can be found at www.cyclopsbeer.co.uk. The most recent beers to have been accredited by Cyclops are from Black Sheep and Box Steam Breweries. The total number of breweries who have signed up for accreditation is 240. Recent research by the Campaign for Real Ale found that 40% of young adults, aged 18-24, who have never tried real ale before would be willing to try it if simple tasting notes explaining what a beer looked, smelt and tasted like were available at the point of sale.
Below is the link to Butcombe Brewery’s new quarterly e-magazine Butcombe Bytes, you can sign up for your own copy at http://butcombe.com/
The magazine includes news, giveaways and details of Butcombe events for publicans – there is a consumer version too.
If you would like any further information or high-res images from the magazine please do let us know.
We hope you enjoy it.