Taken from: Off Licence News
The biggest names in the British beer industry have united to launch a £10 million marketing campaign called There’s a Beer for That.
A TV ad and a social media drive will promote the quality, diversity and versatility of beer in the UK market.
It is funded by the British Beer Alliance, which includes the likes of SAB Miller, Carlsberg, Heineken, AB InBev and Molson Coors, Fullers, Wells & Young’s, Shepherd Neame, the British Beer & Pub Association, the Society of Independent Brewers and Cask Marque.
There’s a Beer for That follows on from last year’s Let There Be Beer campaign.
Programme director David Cunningham said: “In 2013 we launched with the ambition to reignite Britain’s love of beer, and this ambition remains today.
“However we are evolving our campaign to focus efforts on encouraging consumers to discover the variety of beer available in the UK and how these different styles fit perfectly a wide range of occasions.
“I am confident that our new direction and programme of activities will enlighten consumers on the natural goodness and craft of brewing, the diversity of beer styles and tastes, and the versatility of the nation’s favourite drink.”
The TV ad is directed by filmmaker Michael Winterbottom, who helmed The Road to Guantanamo, and was shot over six days in September across a variety of locations in the UK.
It will make its debut on November 2 during ITV’s Downton Abbey. It aims to show how different styles of beer can be paired with a wide variety of food and enjoyed on a range of occasions.
A narrator waxes lyrical while people enjoy beer, promoting food matching and delivering such rhyming lyrics as: “If you’re a bit partial to soups with noodles, or sharing a burger with your labradoodle, or treating yourself to cakes and strudels, there’s a beer for that.”
Winterbottom said: “This is the first time I’ve directed a TV commercial. The idea was simple – to film a cross-section of people around the country enjoying a beer with a meal. I like beer and I like food, so it was hard to think of a reason not to do it.”
Widespread social media activity will back the ad, via the @BeerForThat Twitter account and on Facebook, where the alliance has already racked up 130,000 followers.
Louise Doherty, digital and social manager for Britain’s Beer Alliance, said: “We want to take people on a journey from finding out that they don’t have to have the same again – because there are over 5,000 beers available in the UK – to being able to say, ‘I choose this beer for this occasion’. Social media is a fantastic way for us to provide on-going support to beer drinkers, new and old, who want to explore the wonderful world of Britain’s beer.”
A media partnership with digital publisher Buzzfeed and a new website will launch in early November at www.beerforthat.com.
The alliance also promised below-the-line support for retailers to encourage trial of new beers and influence shoppers at the point of purchase.
Mike Benner, managing director of Siba, said: “Our support for Britain’s Beer Alliance adds the voice of the smaller British brewer to the campaign and tells consumers that this is a genuine cross-industry alliance, which we know is something that motivates them.
“There’s A Beer For That’s three core messages about quality, diversity and versatility are ones that SIBA members are already demonstrating in spades: our 800 or so brewers produced around 10,000 beers last year, embracing the full variety of styles and constantly innovating to create new tastes.
“British brewing has never been more exciting and There’s A Beer For That will help us to take that message to a broader audience, so we are of course delighted to support it.”
Jonathan Neame, chief executive of Shepherd Neame and chairman of the BBPA, added: “I am thrilled that There’s A Beer For That will focus on getting people to think differently about beer, by looking at its quality, diversity and versatility.
“Shepherd Neame is proud to be a founding member of Britain’s Beer Alliance and we hope that the work the industry can do as part of this campaign will help Great British beer prosper for many years to come.”
Taken from: Off Licence News
By Ellie Bothwell, 30-Oct-2014
Pub companies with fewer than 500 tied pubs will be exempt from the statutory code, Andrew Griffiths MP has told the Publican’s Morning Advertiser.
Peerless Brewing Company scooped five accolades at the SIBA North West Region Beer Competition
Wirral’s Peerless Brewing Company has been hailed a top North West brewer in the region’s toughest beer challenge – giving a major boost to current expansion plans.
At the SIBA (Society if Independent Brewers) North West Region Beer Competition in Bolton the five year old Birkenhead brewery scooped an array of five accolades; two gold, two silver and a bronze. The fiercely fought event judged more than 300 entries from the region’s top breweries.
Peerless claimed gold for both the recently rolled out Knee Buckler IPA in the strong cask- bitters class and for speciality cask ale Jinja Ninja, while silver awards went to new brew RIOT Stout for premium strength cask ales and silver to Jinja Ninja in the speciality bottled category.
RIOT Stout also picked up bronze for bottled porters and stouts. The two gold winners will now be judged at the annual SIBA National Beer Competition held in Sheffield next March.
To see the full article go to: http://www.liverpoolecho.co.uk/whats-on/food-drink-news/barrel-full-accolades-wirral-brewers-north-7980697
An award-winning sausage with chorizo, coriander and Horizon ale will take centre stage in Wadworth managed pubs during this years’ British Sausage Week (3rd-9th November).
The aptly named ‘Chorizon’ banger beat over 70 entries to take first place in the much loved annual Wadworth Sausage competition.
Open to pub staff (excluding chefs) and their customers, entries came from across Wadworthshire, with the top 4 entrants invited to the brewery for an intense ‘cook-off’.
The winning recipe was created by Nigel Holt, a customer of the Falkland Arms, Chipping Norton. Nigel’s flavoursome mix of ingredients and creative use of Wadworth’s Horizon ale impressed the judges, and will now be used in a signature dish throughout the Wadworth Estate during Sausage Week.
“I’m delighted to have come up with the winning sausage” said Nigel. “I’m a real fan of spicy food, and Horizon is my favourite Wadworth ale so ‘Chorizon’ seemed an obvious choice for me.’’
‘’I look forward to enjoying a meal with family and friends at the Falkland Arms so that they can sample the sausage too!’’
The sausages will be produced by local Devizes butcher Walter Rose & Sons, who supply meat to all Wadworth managed pubs. Jack Cook from the butchers formed part of the judging panel and was impressed by the standard of the entries.
‘’This year has been the best so far’’ said Jack. ‘’The standard was higher than ever, with each sausage bringing something new and exciting to the table. All were worthy winners and I’d be happy to pay money for any of them.’’
Wadworth Food Development Manager Scott Ferguson was also impressed. ‘’The combination of the sausage meat, chorizo and Horizon ale worked really well’ said Scott. ‘’The sausage competition is always popular with pubs and their customers and I’m sure this years’ winning recipe will be well received’’.
Nigel was presented with a selection of goodies, including a voucher for a Walter Rose & Sons food hamper and voucher for a meal for two in a Wadworth pub.
Runner up entries included a venison sausage with onion, chocolate and red wine, lamb with garlic, coriander, tikka spices, mint and yogurt, and a pork Thai banger made up of pork, coconut cream, ginger, lemon grass, sweet basil, garlic and Thai green paste.
Falkland Arms, 19-21 The Green, Chipping Norton, Oxford 0X7 4DB
‘Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely “the London quarter‘
Ale was so crucial in England during the medieval era that it was mentioned in one of the most significant legal documents ever written. And beer is still hugely important not just in keeping our pubs open and social life healthy, but for all the jobs it helps to create and for the £21 billion a year that beer and pubs contribute to Britain plc.
June 15th 2015 will be the 800th anniversary of Magna Carta so what a perfect reason for the debut of Britain’s national beer day. Beer Day Britain is to be an annual celebration of Britain’s incredible national drink marked on June 15th. Jane Peyton, current beer sommelier of the year had the idea for a national beer day on Magna Carta Day and she is driving the project forward with the help of brewers Sophie de Ronde and Sara Barton. The major stakeholders in the beer and pub industry (including SIBA) have given their approval to the project.
The idea is for everyone who makes, sells, or drinks beer to take ownership of Beer Day Britain and celebrate the day with whichever activity suits them best, whether that is brewers making celebratory Beer Day Britain beers (N.B. Windsor & Eton Brewery own the trademark for any beers named ‘Magna Carta’ or permutations of it); breweries hosting open days; pubs hosting special events; pubs, local CAMRA groups arranging beer festivals; organisers of ale trails, ale rail, or sail ale producing special BDB events; beer lovers trying to convert a non-beer drinker by taking them to the pub and buying them a drink; and everyone who uses social media helping to spread the word to make Beer Day Britain the world’s best national beer day!
Will you join the beery throng working to commemorate Beer Day Britain? For more suggestions of ways to get involved please download the information pack from the website. You can also download free artwork for the Beer Day Britain logo, and artwork for a beer mat. And please follow on Twitter and Facebook and help to proclaim Beer Day Britain and tell everyone what you are planning for the day. Contact details, artwork and information are on the website: www.BeerDayBritain.co.uk.
Cheers, and here’s to beer!
Jane Peyton, Beer Sommelier
An expanding Staffordshire brewery has announced plans to open 22 new pubs by 2020.
Titanic Brewery is set to open a ninth pub – Ye Olde Kings Arms, Congleton – in November.
Now Managing Director Keith Bott has unveiled plans to expand Titanic Brewery’s estate to 30 pubs, concentrating expansion in Staffordshire, South Cheshire and Derbyshire.
Founded in 1985, Titanic Brewery had just one pub until 2007 and have expanded from their Potteries’ base to open pubs in Stafford, Stone. Leek and Buxton. The historic Ye Olde Kings Arms is the brewery’s first pub in Cheshire.
“We are committed to opening community pubs which appeal to a wide age range and are part of the fabric of their local area,” said Keith.
“A good pub is at the heart of the community and we are extremely proud to say that every pub we have opened so far has formerly been closed down. A good pub is an integral part of our culture and it is very satisfying to play a part in the revival of the great British pub.”
Titanic Brewery’s expansion programme has so far led to the employment of around 120 staff in the pubs and brewery with many more to come in the 22 proposed pubs.
The ambitious plans were announced as Titanic unveiled new hospitality facilities at its Burslem, Stoke-on-Trent brewery.
A £300,000 investment has led to the creation of the Titanic Sample Room where visitors can enjoy hospitality.
New offices and a shop also feature in the up-graded facilities at the brewery in Callender Place.
The extensive refurbishment represents a major commitment to Titanic’s home town of Burslem.
The brewery has expanded from just seven barrels a week to brew over 2.5 million pints of award winning beer a year but was bursting at the seams and had no visitor facilities.
But owners and brothers, Keith and Dave Bott made a commitment to keep their expanding business in Burslen and now plan to work with local business by opening up the new facilities for conférences and training workshops.
Devon’s leading brewery has come aboard to support one of the most iconic events in the East Devon calendar.
Every year on November 5th the world famous Flaming Tar Barrels are carried through the streets of Ottery St Mary to the delight of thousands of townsfolk and visitors.
This year Otter Brewery have become a main sponsor for the first time and have also brewed an official beer especially for the event.
Traditionally, the barrels are set alight at various public houses and hotels around the town and follow a tight schedule until the final barrel is carried in the square around midnight. They range in size from small for the “boys”, medium for the women and youths, up to “gert big unz” for the men.
Each of Ottery’s central public houses sponsors a single barrel. In the months before hand the barrels have their internal surface coated with old-fashioned coal tar at a secret location. The barrels are then lit outside each of the pubs in turn and once the flames begin to pour out, they are hoisted up onto local people’s backs and shoulders.
The “Barrel Rollers” jealously guard their right to carry barrels. Their motivation is borne from a deep sense of tradition and in many cases this has involved generations of the same family.
Patrick McCaig from Otter Brewery commented: “This is an absolutely fantastic visual display that never disappoints! The Tar Barrel tradition around here is hundreds of years old. As part of our work to help support the local community this year we’ve come on board as a main sponsor. We’ve also brewed an official beer for the event – Flaming Ale – that will be available in four pubs, as well as supplying limited edition T-shirts. It’s a privilege to be involved.”
The pubs taking part are The Volunteer Inn, The London Hotel, The Lamb & Flag Inn and The King’s Arms.
For more information on the event please visit: www.otterytarbarrels.co.uk
A record number of countries are now pulling more than a billion pints of UK beer in bars and restaurants across the world including Belgium and Australia, Environment Secretary Elizabeth Truss announced today.
New figures show the world has an ever increasing thirst for UK beer with our breweries exporting 1.1 billion pints to 113 countries in 2013 – more countries than ever before – generating £630 million for the UK economy supporting our long-term economic plan.
Today’s announcement coincides with the Environment Secretary Elizabeth Truss’ visit to Ilkley Brewery in Yorkshire which reopened five years ago and now produces 50,000 pints a week, exporting to more than 10 countries.
Environment Secretary Elizabeth Truss said:
There’s no doubt we’re world leading when it comes to our food and drink – Ilkley Brewery is a shining example – selling Yorkshire brewed beer to the bars of Tennessee and Georgia.
And as a country we’ve had huge successes selling £630 million worth of our quality ale, lager and stout to restaurants, pubs and supermarkets abroad, building a stronger economy for the UK.
We want to see British businesses build on this success. That’s why we’re supporting them, opening on average almost three new markets every week since 2010 and demonstrating to international companies how attractive it is to invest in the UK.
UK breweries are now selling pale ale and bitter to the far ends of the earth, including China, Bahrain and Mexico. More traditional beer nations are also supping up our pints including a record £147 million sold to the US and £93 million to Belgium in 2013.
Not only are UK breweries now quenching the thirst of millions of people across the world, but increasing their exports has also helped grow the UK’s Food and Drink industry, which remains the country’s biggest manufacturing sector, greater than cars and aerospace combined. The entire food chain contributes £97 billion a year to our economy and employs one in eight people.
There has also been a rise in micro-breweries across the country. In the last four years the number has almost doubled from 739 in 2010 to 1,403 in 2013 with UK supermarkets stocking an ever increasing variety of brands as consumers place a premium on home-grown British produce.
Mike Benner, managing director of the Society of Independent Brewers (SIBA) said: “Consumers’ thirst for interesting, craft beers is growing across the world and, with British brewers at the forefront of brewing innovation, it’s no surprise that export is on the rise. Around a fifth of the 800 brewers belonging to SIBA are already exporting and many more are eyeing up the opportunity. At SIBA, we are now putting more resource into helping our members with export, and in March next year will be bringing buyers from around the world to meet brewers at our BeerX event in Sheffield. We expect many more SIBA brewers to start selling their excellent beers into foreign markets.”
Richard Shelton, Managing Director of Ilkley Brewery, said:
We are proud of our local heritage and that we’re are able to capitalise on the strength of the ‘Yorkshire’ brand.
“Whilst we already distribute across the UK, and export to more than 10 countries, thirst for our beer continues to grow. Our small and dedicated team is working flat out to satisfy demand for our high quality beers and we’re really pleased the Environment Secretary is championing us as a success story in British production.
“Ilkley Brewery is seen as a great success in America after its specially developed products for the US market are now widely available in Alabama, Tennessee, Georgia, North & South Carolina, Florida and Washington. The company was recognised as one of the fastest growing companies in the UK and saw production increase from 6,000 to 50,000 pints per week in the last three years.”
Brigid Simmonds OBE, Chief Executive of the British Beer & Pub Association, said:
“It is great to see British beer exports at an all-time high. The quality and diversity of our beers is creating new export opportunities, and after two consecutive cuts in beer duty, Britain’s brewers are growing in confidence and looking to invest, both within the UK and overseas.”
The Warwickshire based craft brewery has made a number of key appointments since the beginning of September as it embarks upon a new strategic direction, with five new colleagues joining the Purity family on the farm in Great Alne, near Stratford upon Avon.
Purity is making a commitment to offer direct deliveries into London and Bristol to grow its geographic portfolio and has bolstered its sales team accordingly. Elaine Moffatt has joined the team as East Midlands Account Manager, whilst Matt Surridge has been appointed Account Manager for London. A third appointment to the sales team has seen Sam Doughty brought in to support with telesales.
Mark Johnson has also joined the Great Alne team as a new drayman, responsible for deliveries across the Midlands, whilst John Conod has been appointed as Front of House Manager. John will lead brewery tours and oversee the brewery shop and online store.
There have also been two internal changes to the structure of the team, with existing colleagues Darryl Hinksman and Simon Lewis being made Director of Sales and Key Accounts Controller respectively.
With another successful trading year seeing a 24% increase in sales, the brewery has fast become a household name in the region. Purity is now hoping it can enjoy similar success in the new geographical locations where it will introduce its beers, brand values and strong eco-friendly credentials to the London and Bristol markets.
And not to be outdone by additions to the brewery team, much-loved 5% hoppy beer Saddle Black is back in cask from 3rd November.
Saddle Black’s return follows the successful launches of Purity’s first keg products, Longhorn IPA and Lawless Lager, reinforcing the brewery’s drinks range and ensuring the stars of the show are out en-force as the new strategic direction gathers pace.
Paul Halsey, Managing Director of Purity, said: “The new team members and deliveries into London and Bristol represent a truly exciting time for the brewery. We will continue building upon our relationships with local friends and customers, whilst further establishing Purity in the new regions with our commitment to deliveries. It’s good to see our old friend Saddle Black returning as well. We’re in for a great year and we can’t wait to get the wheels in motion.”
For more information about Purity Brewing or to order online, please visit www.puritybrewing.com or call the brewery shop on 01789 488007.