Award-Winning Brewery Launches New Brand Image

WBB LOGOSales increase as reinvigoration reflects premium quality

West Berkshire Brewery (WBB), the brewer led by serial international brewing and pub entrepreneur David Bruce, has unveiled a new, modern brand image and bottle design for its range of award-winning British bitters, pale ales and stouts.

The move follows a seismic year, which has seen the company welcome new investors amid continued fast growth.  The overhaul was motivated by the desire to give WBB’s range of craft products a more premium image that better reflected the quality of its award-winning ales – and its standing with pub goers and beer aficionados alike.

Bruce, Chairman, said: “The new branding reflects the premium quality of our beer and is helping us to raise our profile in the competitive craft beer market. We wanted to ensure the new look is distinctive with strong visual impact – each beer brand has a unique style, whilst retaining cohesion across the range and also the company’s strong heritage.”

Since May, WBB has worked closely with leading London design consultancy, Colt, and also engaged Chris Mitchell of Epic Icons (who created the new HP Sauce logo) to develop the look of the bottled beer range and pumpclips. WBB’s original ‘Gobbin’ Quaffer’ logo has been adapted by placing the character into a rural scene, generating a more contemporary appearance.

Vicky Mills, WBB’s newly-appointed Marketing Director, said: “We are absolutely delighted with the new image.  It has driven further increases in sales across both pub groups and off-trade retailers, as well as opening up opportunities for export.  Given that getting our award-winning beers into more people’s hands – and driving trial – was the key motivation, these results are testament to Colt’s fantastic work on this project.”

In addition to the new look, the initiative saw WBB move away from the basic wrap label for its bottles, to embrace a classic front, back and neck label.

Multi-award winning classic bitter “Good Old Boy” (4% ABV) is among the newly-designed range, which also includes strong bitter “Dr Hexter’s Healer” (5% ABV), a Great British Beer Festival winner, and the uniquely refreshing “Mr Swift’s Pale Ale” (4% ABV).

WBB Dr Hexters Healer logoWBB Good Old Boy logo

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Punch Taverns has reminded licensees that it is offering help with implementation of the new allergen laws.


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British Beer & Pub Association chief executive Brigid Simmonds and Greg Mulholland MP, who tabled the market rent only amendment, share their views on the implications of the new clause


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Tenants groups hail MRO clause in pubs code

By Mike Berry, 25-Nov-2014

Tenant groups have expressed their delight at last week’s vote by MPs to include a market rent-only (MRO) clause in the statutory pubs code, claiming its introduction will be transformational for tied tenants.


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Atom Brewing Hull wins local business start up award

daily mail business awards logoEvery year the businesses of East Yorkshire come together to award the best businesses of the region at the Hull Daily Mail Business Awards to celebrate a successful year.

The ceremony at the Willerby Manor Hotel featured a speech from politician Lord Mandelson, the High Steward of Hull and was hosted by TV presenter Helen Fospero.

One of the most significant awards and competitive is the best new start up award.

After praising both finalists, the judges signalled out Atom Brewing Co as an example of a business with a clear and defined strategy allied to passion and skill. Highlighting a growth of 50% monthly in sales and gaining recognition both nationally and internationally.

“To be given this award in our first 11 months of trading is fantastic, it has a been a whirlwind first year with 16 different beers, over 60 batches made, new staff, beer schools, export and national sales. ” Allan Rice, Co-founder at Atom Brewing Co.

Allan went on to say; “Keep your eyes peeled, as we bring our first year to a close and move into year 2 we are not going to rest on our laurels. Think more beers, more bottles, more tours, more beer schools, more meet the brewers, more tanks…And some super special plans you’ll just have to wait to see”

There were 14 winners on the night, picked out by experienced judges with a detailed knowledge of the regions business scene.


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Box Steam Brewery Brings Tunnel Vision To Parliament

Box Steam Brewery raised a glass of Tunnel Vision at the seat of Government yesterday, after local MP Duncan Hames selected the popular Wiltshire beer as the week’s guest ale at the House of Commons’ Strangers’ Bar.

Tunnel Vision is a 4.2% ABV well-rounded light amber ale – clean tasting, with a slight bitterness on the finish. Master Brewer Philip Downes made the journey to London to share a pint with Duncan and the many MPs for whom the Strangers’ Bar is effectively their ‘local’.

Duncan Hames, MP for Chippenham, comments: “It has been a pleasure to bring this fine beer from my constituency to Westminster and introduce my colleagues to an authentic taste of Wiltshire.

“Box Steam Brewery is a real asset to our constituency, brewing wonderful craft beers, providing jobs for local people and supporting other businesses including the pubs that are at the heart of our local communities.”

Master Brewer Philip Downes comments: “We were delighted that Tunnel Vision was selected for the Strangers’ Bar and very grateful to Duncan and the team at the bar for making it happen. We’d like to think that a pint of Tunnel Vision may help inspire some of our politicians to come up with ground-breaking new policies, and we’re delighted that so many MPs are enjoying drinking it this week.”

Tunnel Vision was made available in the Strangers’ Bar as part of a scheme run by the All-Party Parliamentary Beer Group and the Society of Independent Brewers, to which Box Steam Brewery belongs.

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Yorkshire brewery wins four awards in two days

When Driffield based Wold Top Brewery was shortlisted in both the Hull Mail and the York Press Business Awards on the same night, the Mellor family had to split up, with Wold Top’s founders Tom and Gill going to York whilst Kate (nee Mellor) and Alex Balchin headed to Hull.

Both the third and fourth generations of the farming family were delighted when Wold Top Brewery was awarded Best Small Business in both the Hull and York awards and then went on to win the overall Best Business award from the York Press.

The following evening, the team went to Scarborough for the inaugural Scarborough News Business Awards and were delighted once more to win the Best Green Business award.

Of the wins, Gill Mellor said: “What an amazing couple of days! We still can’t quite believe it, but we’re very happy and amazingly proud of our great team.”

Wold Top Brewery brews traditional real ale from home and Wolds grown malting barley, the finest hops and pure, chalk-filtered Wolds water.


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50 jobs created after brewery giants Marston’s open £2.5 million pub in Newcastle

50 jobs created after brewery giants Marston’s open £2.5 million pub in Newcastle

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Legal challenge against MRO in pubs code ‘would fail’

By Ellie Bothwell, 25-Nov-2014

There is no scope for a legal challenge against the market rent only clause in the pubs code, a leading competition lawyer has claimed.


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