After winning a gold medal for its beer at the SIBA (Society of Independent Brewers) Awards, Purity Brewing Co. has been invited to run an innovative pop-up real ale bar at Rugby Championship promotion challengers, Coventry Rugby Club.
Thanks to a friendship formed during their playing careers, former team mates Paul Halsey, now Managing Director of Purity Brewing Co., and Phil Maynard, Director of Rugby, Coventry Rugby Club, have again teamed up to drive the growth of the ambitious Midlands rugby club. With promotion from National League 1 on the horizon and the prospect of an increasing wage bill looming, Coventry Rubgy Club are turning to commercial partners to help secure a prosperous future in the English second tier.
With attendances rising, the brewery has come up with an innovative way for the club to sell more beer. Purity Brewing Co. has installed a pop-up real ale bar, from which tit can serve its award-winning beers Pure Gold and Pure UBU, straight from the cask.
“So far the uptake has been excellent”, says Phil Maynard. “The quality of the Purity beer is helping to attract supporters to the ground an hour or two before the game and means that they have even more reason to stay afterwards. As a rugby club it is vital that we offer an important community function and seeing the club become an increasingly important part of the local community makes us very proud. The bar is a great source of revenue for the club and to ensure we have every chance of success in League 1 and the rugby Championship we need to be smart and offer much more than simply a game of rugby.”
“It is the perfect partnership”, says Paul Halsey. “I have been in rugby for a long time, whether playing or supporting and know unequivocally, that a game of rugby and a good pint of beer go hand in hand. I am delighted that Purity has been able to work with Coventry Rugby Club at a time when the team are playing great rugby and when there are record breaking attendances at the club.”
Purity Brewing Co’s pop-up bar will be installed for all of the clubs remaining home fixtures and will be a key feature of the pre and post-match entertainment for the foreseeable future. Pure Gold is the West Midlands Champion Bitter 2013 and Pure UBU won a medal at the International Beer Challenge Top 50 Beers in the World.
By James Wallin, 22-Dec-2014
After five years of decline, volume sales of beer for 2014 are expected to rise 1.3% to 4.24bn litres, according to new research from Mintel.
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A Yorkshire Coast brewery has been highly commended at a national industry awards event.
Bridlington based Wold Top Brewery, received a Highly Commended award for its farm diversification enterprise in the Rural Enterprise Award at the 2014 Farm Business Food and Farming Industry Awards.
The awards were presented during a ceremony at the Members Dining Room of the House of Commons in the historic Palace of Westminster and were presented by former Member of Parliament and entertainer, Gyles Brandreth.
The judges said the brewery has shown it can further develop past its initial concept with good brand awareness, evidence of strong financial growth in a tricky sector and a well-thought out strategy.
The brewery is one of three businesses owned by the Mellor family who also established Agricola Bottling Ltd and more recently, Muddy Souls Events at its Hunmanby Grange site.
Gill Mellor, Director, said she couldn’t be more pleased with the award.
“To be acknowledged by the Food and Farming Industry Awards means a lot to the team who work across all three businesses. We’re very lucky to have a committed and flexible work force and we’re very proud of them.”
The award follows a series of awards win for Wold Top Brewery that included four wins in two days: overall Business of the Year and the Best Small Business Award at the York Press Business Awards; the Best Small Business Award at the Hull Daily Mail Business Awards and the Best Green Business Award at the inaugural Scarborough News Business Awards.
They also gained national acclaim at the British Farming Awards in Droitwich where they were awarded Diversification Innovator of the Year earlier in the year.
Wold Top Brewery was founded in 2003 out of a need to diversify from farming and the distinctive character of their beer comes from the home-grown barley and the farm’s own source of chalk-filtered water.
Wold Top Brewery’s cask and bottled ales can be found in pubs, independent retailers, farm shops, delis, hotels, and off-licences throughout Yorkshire, Lincolnshire.
Craft Brewers Conference, Portland, Oregon, 14-17 April 2015. Opportunity to showcase British Beers. BFBi has secured an agreement with Brewers Association to extend an offer to any British brewers who are working with US craft brewers that they may showcase their beers on the BFBi sponsored beer station. The UK beer will need to have been brewed by the US brewer but can be branded as the UK brand or as a collaborative brew.
10 x ½ barrels (10 different brands) are required for the stand – or bottles. Beer donation information is available HERE. BFBi has been asked to get back to Brewers Association asap (by the end of the year) so an early response would be very much appreciated.
For further information – please contact Ruth Evans on email@example.com asap
By Ellie Bothwell, 16-Dec-2014
All Party Parliamentary Beer Group chairman Andrew Griffiths MP has urged the Government to consider a further cut in beer duty in the 2015 Budget.
By James Wallin, M&C Report, 17-Dec-2014
Thornbridge Brewery is set to unveil a £400,000 expansion which will increase capacity by 40%, adding two million pints a year, as it celebrates its 10th anniversary.
Wisbech Brewers, Elgood & Sons, handed over £600 to Norfolk Hospice, Tapping House at the brewery’s Christmas event on December 7.
For the full story, please visit: http://www.fenlandcitizen.co.uk/news/community/community-news/wisbech-brewery-hands-over-600-donation-1-6473825
Gluten, lactose, nuts and more; Robinsons’ tenants can confidently continue with their businesses thanks to the innovative training and support provided by Robinsons Brewery.
Following the publication of the EU Regulations on the provision of food information to consumers in 2011, Robinsons have been preparing their tenants for the allergen laws that came into effect on Saturday 13th December. The law states that allergen information for every food and drink item in a pub must be available when requested.
Working hand-in-hand with their 300 strong tenanted estate Director, David Robinson, Retail Marketing Manager, Sarah Rogers, and Catering Development Manager, Christian Whittleworth, developed an allergen information pack including guidelines, examples and posters alongside an in-depth seminar at Robinsons’ tenant tradeshows in September to help publicans navigate the change in the law.
“It’s just another example of the excellent support we give to our tenants” said Sarah Rogers. “The new law affects everyone from your local pub all the way to a small sandwich shop and can be quite a time consuming regulation to put into place.”
Whilst some menus have included information regarding allergenic content for a number of years, the detail and presentation is required to be more precise so that the information to consumers is clearer. Besides naming the allergenic ingredients in each dish or drink, business owners will now be required to provide information on the allergenic group (of which there are fourteen categories). For example, a pub favourite such as ‘ale battered fish and chips with lemon’ would need to show that it contains fish, barley, wheat (cereals containing gluten) and eggs.
Christian Whittleworth said: “It’s really changed the way we develop menus. Consistency through preparation and cooking is now paramount to ensure that we are complying with the regulation changes. The team have been coaching our tenants throughout this period to ensure that they understand everything that is required of them.”
Robinsons’ tenants have been quick to commend the efforts and support of the brewery throughout the transitional period.
Ged Dowd, tenant of the Horse Shoe Inn in Kingsley, Frodsham, said: “The support we’ve received from Robinsons has been outstanding. From the announcement of the regulation to the training provided by the team, we wouldn’t be in the position we are without their guidance. We’re certainly seeing the change in regulations as a positive. Whilst there was a lot of work in the preparation for the law going into effect the changes will hopefully encourage more people with allergens to have the confidence in coming to the pub for a meal and knowing that their dietary requirements have been considered.”
Closing, David Robinson said: “It has been a long journey for ourselves and our tenants. With the information we have provided, our tenants should now be up to speed and ahead of many others within the industry. We hope that these new regulations will be a positive and enable people with allergens to visit their local with complete confidence in their food and drink choices.”
AWARD-WINNING Lye brewery Sadler’s Ales has re-launched one of its most popular ales to help keep the region’s airborne medics in the skies.
The firm, which has been brewing craft ales since 1900, has created a new brew called Heli Hopper, reminiscent of its popular JPA ale, as part of efforts to support the Midlands Air Ambulance Charity.