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They achieved a complete podium finish, which included a Gold for the brand packaging work for Daniel Thwaites’ Micro-brewery, Crafty Dan. This brings their grand total to eleven awards in recent years, four of which have been in the brewing sector, and moves them up to second in the UK Design Effectiveness League table.
Their brand packaging design work for Daniel Thwaites’ Microbrewery Crafty Dan has received outstanding feedback since launch and has given Crafty Dan a powerful on-shelf and on-bar presence in the highly competitive beer market. Crafty Dan reported a 590% increase in average sales, and opened up nine new export markets.
WPA Pinfold director Myles Pinfold, says, “This year’s awards continue our winning streak and pay tribute to the trust of our loyal clients and give us the opportunity to demonstrate how our unique approach to brand planning and creative design can deliver real return on investment. This success proves yet again that a commitment to intelligent brand thinking is vital for success in today’s (and tomorrow’s) brand savvy markets.”
A new beer being sold in aid of chronically-ill babies has been sale in the House of Commons.
Blistered Feet ale is being produced by the Bridgehouse brewery in Keighley and has been made to help fundraise for Shipley-based Little Heroes – a charity which helps babies with cancer and other life-threatening conditions.
Little Heroes already organises sponsored firewalk events where the brave and big-hearted march over burning embers in pub car parks and elsewhere in aid of the charity.
And Blistered Feet, a crisp 4% abv beer, will now be sold to refresh the parts the burning embers have not reached.
“It’s all voluntary, but I’ve done the branding and promotion and it’s going really well,” Miss Thornton.
“We launched it at Haworth’s sausage and cider festival back in October and it was very popular.
“Since then we’ve been selling bottles and keg beer to local and regional public houses.
“And it’s now even made its way to perhaps the most important house – the House of Commons – where it’s on sale in the strangers bar,” Miss Thornton said.
She is now also preparing for the Haworth Beer Festival which takes place in the Old School rooms on April, 10, 11 and 12.
“If you don’t manage to hunt out any Blistered Feet before them, there’ll be plenty on sale at our festival,” she said.
Colin Nesbitt, chief executive of Little Heroes explained how it was hoped the new beer would boost the charity’s income.
“We did about 210 fire-walking events called Unite And Ignite last year up and down the country and this year we hope to do more than 300,” Mr Nesbitt said.
“The idea is that pubs or wherever will pre-order kegs or bottles of Blistered Feet to sell in tandem with their fire-walking events.
“A donation will go to the charity from each sale, which will be a nice, happy way of raising money.
“And it really is a wonderful beer.
“I’m a fan of real ale and its a real quaffer,” Mr Nesbitt said.
Simon Lamb, Director of Bridgehouse Brewery said:
“ We were delighted to be approached to help such a worthwhile cause. The challenge from our point of view was to come up with an ale that was a real thirst quencher and in Blistered Feet we believe that’s what we have created. It’s a full flavoured Blonde ale with citrus and fruit aromas”.
Enquiries – Little Heroes Charity Firewalks – 01274 288188 – Becky
Bridgehouse Brewery – Sales enquiries – 01535 601222
Available on SIBA
By Ellie Bothwell, 25-Feb-2015
Andrew Griffiths MP has been shortlisted from over 100 candidates for the Grassroot Diplomat Initiative Award for his extensive work with the brewing industry.
The Campaign for Real Ale (Camra) is calling on the government to cut the beer duty for the third year in a row as a report out today highlights the boost scrapping the duty escalator in last year’s Budget has given the industry.
By Mike Berry, 20-Feb-2015
The majority of the public agree that pubs should be allowed to have private rooms for customers to smoke in if they want to, according to new research.
AMBITIOUS plans are brewing to use the growth of interest in real ale to regenerate communities.
Titanic Brewery, which celebrates its 30th anniversary this year, hosted a delegation of politicians yesterday(FRI) to discuss the growth of beer business.
Read more: http://www.stokesentinel.co.uk/Titanic-Brewery-planning-expansion-30th/story-26059070-detail/story.html#ixzz3SZOzZ6IX
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‘Wee Orkney’ brewer scoops gold hat-trick in toughest international beer challenge
The Highland Brewing Company, one of Scotland’s most northerly brewers, is toasting an outstanding triumph of five world class accolades for its cask ales – including a hat-trick of golds – at the brewing industry ‘Oscars’.
The ten year old Orkney brewer enjoyed its latest success at the International Brewing Awards (IBAs) in Burton on Trent – a bi-annual beer challenge judged by the world’s toughest taste panel of brewers.
Three of Highland’s beers were proclaimed gold winners in their respective classes: Island Hopping (Cask 3.9% to 4.3%); Pale Ale (Cask 4.4% to 4.8%) – winning for the second successive year; Sneaky Wee Orkney Stout (Dark Beer 3.8% to 4.7%). Also Highland’s Oat Stout (Dark Beer 4.8% to 5.7%) claimed a silver award while Light Munro (Cask 2.9% to 3.8%) won bronze in the low strength cask ale section. The Championship awards for each class, judged from the gold winners, will be announced on April 29 at a gala event in London’s Guildhall.
First launched in the 19th century, the awards now attract around 1000 entries from some 50 countries in categories from lagers and ciders to stouts and strong cask ales and are judged by brewers and cider makers from around the world.
The gold award for Island Hopping follows hard on the heels of its success at the SIBA (Society of Independent Brewers) Scotland Region Beer Competition 2014- voted Overall Champion Beer for the second year. The ‘incredibly drinkable hoppy, pale beer’- will again be judged at the national SIBA BeerX contest in Sheffield next month (March); last year it won gold in its class at the annual competition.*
A family run 20 barrel-brew-length plant, Highland Brewing Co was founded by head brewer Rob Hill at Swannay, Orkney, in 2005.
Since then the beers have collected many awards-including Champion Cask Ale for Orkney IPA at the International Brewing Awards 2011. The latest triumph boosts Highland’s plans for future growth this year with new branding planned to highlight the awards, new fermentation vessels to streamline production and brewing plant brought from Guernsey to treble production capacity. This will enable Highland to expand exports and meet growing UK demand whilst maintaining the Orkney provenance.
Welcoming the IBA success, founder and head brewer Rob Hill said: “Collecting five awards for cask ales in any one year is certainly an outstanding and possibly a unique result in the long history of the contest.
“We know we are brewing excellent beer and take great care, using the very best quality hops and malts. But these brewing awards are judged by the toughest taste panel drawn from the world’s top brewers.
“To have one beer praised in the cask beer category as among the best ales in the world is wonderful; to have five recognized, with three gold awards, is beyond our wildest dreams. Not a bad win at all for a wee brewer from Orkney. After the success at SIBA it greatly bolsters our ambitions to treble capacity so we can reach a wider audience.’’
Lerwick Brewery has confirmed a deal with Wallaces TCB, Scotland’s leading full portfolio wholesaler to the On-Trade, to help to fuel the Brewery’s growth in Scottish pubs and bars.
Lerwick Brewery has seen demand for its bottled beers – craft lager 60° North, pale ale Skipper’s Ticket and oatmeal stout Tushkar – increase in the full range of Off-Trade outlets across Scotland. The Brewery therefore sees its next growth area as Scotland’s On-Trade, as well as in the wider UK.
Isla Mercer, Sales and Marketing Manager, Lerwick Brewery, says: “Wallaces TCB is one of the best in the industry and we are delighted to be part of their growing portfolio. Having a foothold in the On-Trade is key for our development as a business. We’ve seen good growth in the demand for our beers in off licences, specialist beer shops and the full range of Off-Trade. So, we’d like our Off-Trade customers to be able to walk into their local pub or bar and be able to order a 60° North, Skipper’s Ticket or Tushkar over the bar, too. We’ve always wanted our beers to become widely-recognised brands and beers of choice, and this is an important deal to help us achieve this across Scotland.”
Chris Cosh, Procurement Director, Wallaces TCB, says: “Lerwick Brewery has fast become one of the industry’s breweries to watch, and we are delighted to be working with them. Their beers further enhance the impressive range we offer our customers. We’re anticipating a good deal of interest in these great beers – not only because of the Brewery’s wonderful Shetland heritage but also the clarity and depth of flavour of each of the beers.”
Lerwick Brewery is also growing its footprint in the On-Trade business with its UK-wide keg service for customers of its beers 60° North and Skipper’s Ticket. Isla Mercer adds: “The deal with Wallaces TCB, focusing on bottled beers, complements the work we have been doing in building up our keg customer base. We’re looking forward to seeing some good growth in our penetration of the On-Trade market this year across both bottles and kegs.”