|10 November 2006 at 10:53|
|To mark its 21st anniversary this year, Wye Valley Brewery restyled its corporate and brand logos to present a new unified image to the consumer – and the design has just won a top national award.The Stoke Lacy based brewery won the award for the Best Packaging Initiative at the Society of Independent Brewers (SIBA) ‘Local Brewing Business Awards’ in London, with chairman, Peter Amor collecting the award.The entire range of Wye Valley brands – Wye Valley Bitter, HPA, Butty Bach and Dorothy Goodbody Golden Ale – from pump clips to bottle labels, was redesigned to achieve a sharper, yet traditional image, for the award winning beers. The judges were especially impressed with the innovative idea of using back labels to match an individual beer with an appropriate food. Who would have thought, for example, that a glass of Dorothy Goodbody Christmas Ale, a strong, rich ruby ale, is the perfect complement to Christmas pudding! Just one little gem of information to be found on the revamped back labels of the Wye Valley range.
The judges said of the new designs: ‘A well executed, comprehensive and co-ordinated approach. In particular, Wye Valley succeeded in achieving the difficult task of contemporising traditional imagery’.
Said Vernon Amor, Managing Director, “Coming up with new designs to complement the natural and traditional art of brewing, whilst reflecting the modern appeal of real ale to each new generation, was a huge challenge, and to have our efforts recognised as the very best in their field is an outstanding achievement.”
The new look labels have certainly caught the attention of the consumer, with the Labologists Society, the international society for label collectors, awarding Wye Valley two Gold Medals – for ‘Two Swans’ the beer celebrating 60 years of the Wetlands Trust, in the commemorative label category, and in the set of labels category the Dorothy Goodbody range won the top award.