The drink’s unit content.
The recommended Government safe drinking guidelines: UK Health departments recommend men do not regularly exceed 3-4 units daily and women, 2-3 units daily.
The website address of the independent charity, the Drinkaware Trust – http://drinkaware.co.uk – detailing sensible drinking messages.
A message, such as “Know Your Limits” or “Enjoy Responsibly”.

2. NEW ALCOHOL MARKETING RESTRICTIONS APPLY
03/01/2008

The latest edition of the Portman Group’s Code containing two new alcohol marketing rules has come into effect.

The first is that alcohol branding must not appear on children’s replica sports shirts under sponsorship agreements signed after 1 January 2008. The other new rule prevents producers from using their marketing to urge consumers to drink rapidly or down their drinks in one.

The changes appear in the 4th edition of the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. The new rules were first announced last summer with companies given six months to adjust their marketing accordingly.

The fourth edition of the Code of Practice can be viewed at www.portmangroup.org.uk

The Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks applies to pre-packaged alcoholic drinks and the promotional activities of drinks producers. The Code covers a drink’s name and packaging, press releases, websites, sponsorship, sampling, branded merchandise, advertorials and all other promotional material. It does not apply to alcohol advertising which is regulated by the Advertising Standards Authority.

The Code also prohibits the marketing of alcoholic drinks to under-18s; the alcohol content of a drink must be made absolutely clear; its alcoholic strength should not be dominant; there must be no association with illegal drugs, bravado, aggression or anti-social behaviour and any suggestion that the drink will lead to sexual success or increased popularity are also banned.

For more information call the Portman Group on 020 7907 3700