Moorhouse’s won the award for its first ever TV advertising campaign rolled out in November and December 2007.

The 30-second commercial, screened on Sky Film 24 and in the Granada and Yorkshire TV regions.

SIBA judges said: “For Moorhouse’s to enter the world of TV advertising was a serious step beyond the standard promotional initiative expected of a brewery of this size.”

“The importance of the commercial went beyond Moorhouse’s own narrow commercial advantage to herald the virtues of the entire cask ale sector and the vital role it has to play in the revival of the fortunes of the British pub.”

Moorhouse’s managing director David Grant said: “Stepping into the world of TV advertising was a big risk for a small independent brewer. But it paid off to help deliver the best ever festive sales last year.”

Taken from: www.morningadvertiser.co.uk
By Ewan Turney