ACTION: SEND A TEXT TO ALISTAIR DARLING
WHEN: STARTING MONDAY 30 MARCH

WHAT: TEXT THE WORD LOBBY TO 81025

Dear All

On either Monday or Tuesday, the Sun will be running our full page campaign advert.

The call to action on the advert will be for readers to text the word “LOBBY” to 81025. This will do two things automatically:

1) Send an email to Chancellor Alistair Darling asking him to axe plans to increase beer tax in the forthcoming Budget.

2) Send a thank you text inviting the sender to visit AxeTheBeerTax.com

This opportunity to send a message to the Chancellor is not restricted to Sun readers!

The more texters the better.

Can I therefore ask you, as of Monday, to text the word LOBBY to 81025 and encourage your employees, suppliers, customers, friends and relations to do likewise.

Many thanks.

DAVID LONG

Virtue Labi

PA to Chief Executive

British Beer & Pub Association

Tel: 020 7627 9162

Fax: 020 7627 9179