Nine categories available for independent brewers

Entries are now being sought for the Society of Independent Brewers (SIBA) business awards.

The winners will be announced this October, in nine categories including Best Customer Support, Best Innovation, Best Promotion and, new this year, Best Environmental Initiative.

Julian Grocock, SIBA chief executive, said: “The Business Awards are a great showcase for the entrepreneurial talent that is driving the success of the local brewing sector, which is showing growth despite the current downturn in total beer sales.

“Many skills are needed to run a successful brewery. Making great beer is one of them, but the awards entries also demonstrate our members’ flair for innovation, marketing, design and customer service.

“The number and standard of entries has risen steadily over the last few years and we’re anticipating some difficult decisions at the judging stage.”

Taken from The Publican http://www.thepublican.com/story.asp?sectioncode=7&storycode=64261&c=1

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