A popular south Cheshire dining pub is set for a busy August Bank Holiday beer festival featuring SIBA ales.

 

 

Real ales from nine breweries will be showcased at the Admiral Taverns’ Bull at Shocklach, near Chester, as a new loyalty card scheme is also launched.

 

Already operating the Camra LocAle scheme with five hand-pumps, the Bull has become renowned as both a Michelin recognised destination and a top cask venue since ale enthusiast licensees Jon and Lindsay Cox launched less than two years ago.*

 

Successful beer festivals were held last August and Easter and this time eighteen cask beers will flow from Friday to Monday. All the brews of 4%abv or below are being rolled out for the first time at the traditional village pub and were supplied through the SIBA Direct Delivery Scheme. The scheme has been used to source more than 200 brews since the once abandoned Bull reopened.  

 

This weekend’s festival includes beers from Shropshire’s Ludlow and Ironbridge breweries, North Wales Brewery, Cheshire’s Station House and Wirral’s latest brewery Betwixt - also supplying new cask lager Storr. In a new initiative, loyalty card points can be collected on each drink or meal purchased and will be offered all weekend preloaded with 50 points.

 

Landlord Jon Cox said: ““The festivals go well with our regulars and attract new customers. Cask ale comes in many different styles and appeals to drinkers of all types - not just ale enthusiasts - who are looking for something different. The SIBA scheme has allowed us a fantastic choice.

 

“This time all the beers are at four per cent strength or below for easy drinking - plus a stronger cask lager from Betwixt. With a new menu released, we also chose to launch our loyalty card so that the maximum number of customers will benefit from it in future weeks.”

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This entry was posted on Tuesday, August 25th, 2009 at 3:23 pm and is filed under north. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.