Moorhouse’s has rolled out new festive brew Lap Prancer.
Replacing Santa’s Piste, the acclaimed Burnley brewer’s previous Christmas special, Lap Prancer (4.2%) is brewed with a Bock style malt (Munich Malt), often associated with religious occasions, to give amber to mid brown coloured ale with a rich, full malty flavour. Cascade and Fuggles hops provide a spicy/floral aroma and a satisfying long finish.
Moorhouse’s managing director David Grant said: “Santa’s Piste was very popular for several years but we decided to ring the changes with this new brew to add a little more to the seasonal fun. Our brewers have come up with a very flavoursome rich and satisfying brew which, with its humorous branding, we think we will well suit the festivities.”
In line with growth throughout the year, the award winning brewer is once again anticipating record breaking sales of its five core famous Pendle Witch brands* over the Christmas and New Year. This year advertising support has switched from regional TV to Lancashire local radio with a commercial aired throughout December. Two years ago Moorhouse’s became the smallest brewer ever to launch a festive TV campaign, which also ran last year.
Recently work has begun on a new £3.5m brewery complex that will treble production capacity to around 1000 barrels a week by early 2011 and include a visitor centre and training school.
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