American drinkers get a taste for Burnley ale


AN East Lancashire brewery famed for its Pendle Witch and Black Cat real ales is casting its spell across America.

Moorhouse’s, based in Burnley, is giving big guns Budweiser and Coors a run for their money after branching out into the US market.

David Grant, managing director at the Accrington Road-based brewery, said: “I am a great believer in the idea that if you do something, you do it properly, and it seemed to me that we were not giving the American market the attention that it needed.”

And the charm offensive is already reaping rewards, with US sales set to quadruple this year.

The brewery exports its award-winning cask ales to liquor stores and bars in New York, Baltimore and Washington.

Brewers at the Burnley site concoct one tipple – English Owd Ale – especially for the US, and it is proving the most popular.

But one the well known beers has to undergo a slight name change before it is hits the US shores.

For the full article go to:  lancashire telegraph

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