Drinks producers could have to adhere to strict new rules on labelling after a survey found 85 per cent of alcoholic products are still not being labelled properly.

The independent report found consumers are not being given enough information about alcohol units and potential health harms.

And based on the results of the survey, the government has launched a consultation on the issue, which could see the rules being tightened.

The options are: do nothing and continue with the current voluntary agreement; renew and strengthen the self regulatory agreement, or introduce a mandatory requirement on labelling.

A voluntary agreement currently exists between the industry and the government, which means producers have to put five key pieces of information on labels.

Public Health Minister Gillian Merron said: “Despite responsible efforts from some brands such as Bulmers, Fosters, Kronenbourg and the major supermarkets, overall progress on labelling is very disappointing.

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