Purity Brewing Co. has thrown its support behind the 4th Flatpack Festival by signing up to be the official drinks sponsor.

The Flatpack Festival, a celebration of eclectic films, animation and music, runs from 23rd – 28th March at various venues around Birmingham, including Ikon Eastside and The Electric Cinema.

Purity will supply its award-winning Pure UBU and Veltins Pilsner for all hospitality events, which will be attended by artists, filmmakers and the media, including stocking the green room for the flagship event, Fast Forward with Synth Eastwood, which features 20 musicians and artists from France, Berlin, Ireland and the UK.

Purity will also supply the beer in the festival bars at the Vivid and Ikon Eastside venues.

Paul Halsey, Purity’s Managing Director, said: “As a brand Purity has a very broad appeal. Our beers are equally at home in the traditional pub, as well as at cultural events, which is why I am so delighted to support the Flatpack Festival.

“Birmingham has a vibrant arts and culture scene and I’m keen to make Purity a part of it.”

Pip Mcknight, from the Flatpack Festival, added: “The Flatpack Festival aims to provide our audiences with the best in every way, from amazing films, right down to the beer we serve, so we are very excited to be working with Purity. Our two brands make a lot of sense as a package and, after sampling Purity’s award-winning ales, I’m sure they will be popular with festival-goers.”

Among the highlights of this year’s festival are a live score to FW Murnau’s classic silent film, Sunrise, at St Martin’s in the Bull Ring, a Plasticine Party celebrating the work of Frank Zappa’s animator Bruce Bickford, and the UK premier of restored Australian cult classic, Dogs in Space UK, which stars Michael Hutchence, the former lead singer of INXS.

Visit www.flatpackfestival.org.uk for further information about the Flatpack Festival.