Nottinghamshire based micro brewery, Springhead is delighted to announce the appointment of two new Regional Sales Managers for the north of England, Bob Baume and Chris Robinson.

Bob and Chris have been appointed by Springhead, who has tasked them with increasing distribution of Springhead beer to pub companies and free houses as well as brand awareness in the north of England. Their brief is to drive new target markets, particularly women and occasional or curious, younger cask beer drinkers to Springhead’s range of 17 cask and bottled beers. Springhead hopes that Chris and Bob will benefit from the recent rebranding, as they will be able to offer the pubs a range of innovative pump clips and high quality point of sale to boost interest and sales.

Bob’s particular area of responsibility is for Yorkshire and northern Derbyshire and he brings with him a wealth of knowledge drawn from a number of years in the cask ale industry. Bob started out at Websters, moving to Black Sheep where he helped to build up the brand. Most recently Bob was with Copper Dragon Brewery in Skipton. Bob will be concentrating on the free trade accounts in particular and as many of the pubs in the area are unfamiliar with the Springhead brand, it is an exciting opportunity for both Bob and the pub landlords to enjoy a new range of excellent beers.

Bob has said: “I am delighted to have such a wide range of fantastic products to offer the pubs and I am confident that Springhead’s focus on new and curious drinkers will attract publicans to offer Springhead beers in a bid to increase footfall into the pubs.”

Chris Robinson

Chris joins Springhead under the guise of North East Cask Wholesale & The Occasional Wine Company and will be working in partnership with Springhead Brewery to promote and drive the sales of their brands through the wholesale sector, pub companies and direct to free trade outlets in the North East of England.

After a fourteen year career in the wholesale sector working for Matthew Clark, The Beer Seller Ltd and latterly as Regional Manager for WaverleyTBS.

Chris has said: “It is a great opportunity to work in partnership with Springhead in a growing market, promoting quality cask with excellent brand support.”

Springhead Brewery, which is based near Newark, Nottinghamshire, was launched in 1990 as the smallest micro brewery in the UK. Today it is the largest brewery in Nottinghamshire and operates as a 50 barrel plant with a portfolio of 17 ales, including Roaring Meg, its only bottled beer.

For further information or sales enquiries please call Springhead Brewery on 01636 821 000