Twitter Beer Festival A Great Success - How to Drink Beer and Tweet About It
Romford, UK. On Saturday 20th February 2010, beer lovers across the UK took part in the first ever beer festival to be held solely on Twitter, the microblogging website. The event was hosted by Romford-based company Ales By Mail (www.alesbymail.com), distributors of fine bottled real ale and gourmet sausages.
A Virtual Beer Festival is an interactive beer event carried out using Twitter. Participants ordered a special case of beer from Ales By Mail in the weeks leading up to the event, and then used the social media network to discuss the beers with all the other participants wherever they happened to be.
Real ale fans around the UK took the opportunity to join in and taste some fantastic real ales produced by micro breweries. Also featured was an imported Belgian beer exclusive to Ales By Mail. Des De Moor, who reviewed some of the beers selected for the festival in BEER, the quarterly magazine of the Campaign for Real Ale, joined the participants online to sample the beer and share his thoughts.
The real ales tasted during the event were:
La Rulles JeanChris No 1 - http://www.larulles.be/
Elmtree Nightlight Mild - http://www.elmtreebeers.co.uk/
Calvors Suffolk Lager - http://www.calvors.co.uk/
Sambrooks Wandle - http://www.sambrooksbrewery.co.uk/
Hoggleys Solstice Stout - http://www.hoggleys.co.uk/
Red Squirrel IPA in the USA- http://www.redsquirrelbrewery.co.uk/
Paul Kruzycki, one of the organisers of the festival, said; “We were delighted by the response to the first Virtual Beer Festival. People have really embraced the concept and with the recession meaning people are going out less, the Virtual Beer Festival allows real ale drinkers to indulge their passion in the comfort of their living rooms. We look forward to making this event a regular, celebrated part of the real ale calendar for many years to come. Ales by Mail is proud to be providing the best in real ale to our customers.
“We want our online festival to attract drinkers who typically don’t drink real ale or are reluctant to attend the many beer festivals that take place each year. Twitter is the perfect place for people to meet in a non-threatening, friendly environment and try something new.”
More information about Ales By Mail can be found on its website at http://www.alesbymail.com. The next virtual beer festival is being held in early April 2010.
About Ales By Mail
Ales By Mail is run by Paul & Karen Kruzycki, who have been supplying customers with bottle conditioned real ale for over six years. Their aim is simple - great British real ale and produce, delivered with ease, direct to your door.
When Terry Pratchett allowed them to create real ales themed around his best selling Discworld novels in 2003, little did they know that it would expose them to some of the finest beers produced in some of the best breweries in the world.
Ales By Mail offers its customers the chance to purchase bottled real ale and produce they might never find, or which just isn’t available in the local area, with fast delivery direct to their door.
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