The growing popularity of Purity Brewing Company’s award-winning ales has led to two well-known Birmingham venues now stocking them, including one that came as a result of the micro-blogging site Twitter.

The Electric Cinema, which is famous for being the oldest working cinema in the UK, sells Pure UBU, while all three brands, Pure UBU, Mad Goose, and Pure Gold, are available in the Great British Eatery, named England’s Best Fish & Chip shop at 2010 Seafish Awards.

The sale of Pure UBU at The Electric Cinema occurred as a result of appeals by a number of Purity’s Twitter followers. Among those who campaigned for The Electric to stock Pure UBU were Tania Nexust (@tania_nexust) and Ade Bradshaw (@ade_b), both from Birmingham.

Tania said: “The Electric Cinema has a great bar for cocktails but I’ve always thought it could do with selling some good local beers and ales, so I’m delighted that it now stocks Purity. I also think the cinema’s customer base is the right kind of demographic for Purity’s products.”

Tom Lawes, owner of the Electric Cinema, said: “Pure UBU has won legions of admirers with its rich texture. By offering Pure UBU to our customers we further enhanced the unique Electric experience, which includes luxury sofa seating and waiter service.

Meanwhile, Conrad Brunton, who runs the Great British Eatery with Andrew Insley, said: “We all know that different wines enhance the dining experience by bringing out mouth-watering flavours, but we’ve found that you can definitely also match ales with foods. Pure UBU, Mad Goose and Pure Gold are a great match for the delicious items on our menu.”

Visit http://www.greatbritisheatery.co.uk/ or http://www.theelectric.co.uk/ for further information about the Great British Eatery or Electric Cinema.