Purity Brewing Co. is looking to draw on the knowledge of its Twitter followers to help it win new contracts.

Purity wants its followers to contact the brewery via the popular micro-blogging site and recommend off-trade and on-trade locations they think Purity’s ales should be sold. These could be traditional real ale pubs, bars, hip city centre cafés, or even theatres and event venues.

In return, Purity will offer a case of ale to any Twitter follower whose recommendation leads to a new contract being signed. Currently, Purity has almost 1,000 Twitter followers.

Earlier this year, the independent Warwickshire brewery won contracts at two Birmingham venues – the coffee shop, Urban Coffee Co, and The Electric Cinema – after a number of Twitter users posted tweets recommending Purity’s ales be sold there.

Paul Halsey, Purity’s managing director, said: “In the past year, we’ve been really successful using social media to raise our brand profile, encourage more people to try our ales and win new contracts.

“While our three award-winning ales are today sold in over 400 on-trade and off-trade premises in the Midlands, London and East Anglia, I’m keen to take things to the next level and I really think our Twitter followers can help.”

The campaign’s full terms and conditions can be viewed on the Purity website – http://www.puritybrewing.com/news.cfm