Applying a minimum price to alcoholic products will not reduce the problems associated with binge drinking in the UK. Argued Paul Walsh, chief executive of Diageo, the world’s largest drinks company, today.

Speaking as the Guinness producer announced operating profits of £2.8bn for the last financial year, Walsh said there was “no empirical evidence that pricing curbs alcohol abuse”.

He said his company was in always in discussions with ministers about how to tackle problem drinking, and would work with the government to “satisfy all its objectives in this area”.

But he argued that it needed to be a targeted approach, since alcohol abuse was confined to a small percentage of the population.

Article taken from The Publican, Click here to read the full Story