Microbrewery WJ King is exploiting new technology by adding a unique QR code to the pump clip and bottle label of each of its 25 beers.
Scanning this code with a smartphone enabled by the freely available QR App automatically links to a video of head brewer Ian Burgess, who talks about the beer you’re drinking and the ingredients from which it’s made.
To read more go to: FoodBev.com
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