After 10 months of development, Loddon brewery are delighted to be able to show off their new company branding. Everything from the brewery logo, the pump clips, the bottled beer labels to their headed paper has been re-designed. The new branding is more current than what they had previously and will appeal to a far wider customer base. Although, to reflect Loddon’s traditional beers and respect the historic nature of the industry, they haven’t made radical changes. Instead, elaborated upon design aspects they already had, for example, their Dragonfly logo is now far more prominent.

Each bottled beer label now displays a QR code which directs customers to an individual beer page giving more detail about the beer.

Loddon took the decision to modernise their company image because this year they celebrate their 10^th Birthday. After establishing their place in the British brewing industry, owners Chris and Vanessa Hearn, felt it was important not to rest on their laurels.

Chris Said “We’re very confident the work we have done with design company ‘We are Pure’, will stand us in good stead for the next decade.”

With all the work they have done on their branding, it was only natural to have a website that was in the same league. Therefore, Loddon contacted ‘Nzime’, a creative agency in Nottingham, and set the ball rolling. Their new website is fantastically easy to navigate and fully incorporates social media, something  they dedicate a lot of time too and have won awards for. They have also tried to make the site as interactive as possible, for example, Steve Brown, their head brewer, introduces each permanent beer via a short video. There is also a video of Chris describing the excellent raw materials that make Loddon beer and a video tour of the brewery. Each beer has it’s own page, making it far easier for customers to choose which beer they’d like. They have taken the decision to cut out the tasting notes ‘waffle’ and instead replaced these with short, concise descriptions backed up with a bar chart highlighting the predominant flavours of each beer.

Due to ‘Nzime’ working closely with their design company ‘We Are Pure’, the continuation of their new branding can be seen clearly across the website. The brief was to make the site appealing to existing customers as well as their new target markets.

Vanessa said, “It is fresh and fun yet informative. We wanted to have an innovative site with plenty of interactive features that was easy for our customers to use and find the information they require. We’re delighted with it and hope that everybody enjoys using it.”

You can see their new website and all the new re-branding at: www.loddonbrewery.com