Wadworth Brewery have decided to extend the 6X Noble Rewards scheme to publicans for a third year. The popular scheme is unique in offering publicans ongoing rewards for stocking and selling the beer.
The 6X Noble Rewards scheme benefits customers as well as publicans according to Wadworth Brand Manager Christine Evers, who is extending the scheme following an excellent take up during the last year. “Industry research such as the Cask Ale Report demonstrates that a large proportion of consumers are still seeking a beer they know and trust on the bar.,” she explains. “So by rewarding consistency we are supporting the pubs in maintaining a key brand rather than switching and changing with the passing trends.”
6X Noble Rewards is simple in operation and has proved popular with publicans who can earn points towards a wide number of gifts, some of which are business orientated and others which can be taken as personal rewards, used as staff incentives, or offered on for customer competitions and prizes.
Each firkin of 6X is delivered with a sticker which is removed and saved by the publican. Each sticker equals one point, and the points can be exchanged for anything from bar runners, polo shirts and other branded merchandise to a two-night b&b break. Items that benefit the business such as an Auto Tilt Stillage device which maximises beer extraction from a firkin, reducing wastage.
“We see the Noble Rewards scheme as a well-deserved thank-you to publicans who are loyal to 6X and stock it in their pubs,” explains Christine Evers. “They are happy to stock 6X secure in the knowledge that it has a reputation built up over 90 years for consistency and reliability, and is very popular with customers all over the country for its modestly malty taste.
“Publicans can also rely on Wadworth to support the brand with regular, substantial marketing investment, and with another spell of national press advertisements planned for October, they know that they can stock 6X with confidence. The Noble Rewards scheme is the cherry on the cake!”
Publicans can find out all about the 6X Noble Rewards scheme from www.6xale.co.uk/noblerewards/If you enjoyed this post, make sure you subscribe to my RSS feed!