Multi SIBA awarding winning brewery Cotswold Spring are keen industry innovators and are using the latest technology to promote their beers to a new generation of customer.
YourRound helps brewers and pubs sell more beer by providing mobile and on-line marketing services for the UK Brewing Industry. Over 850 UK Real Ale and Cider brewers update the YourRound site daily.
In 2011 Cotswold Spring were the first to become a YourRound Premium Brewer and have championed the development of YourRound QR (Quick Response) Codes and social networking for brewers.
Mark Frankcom, MD of Cotswold Spring Brewery, spotted the potential in using YourRound’s QR Codes and immediately planned to grab the opportunity to roll out QR Codes across their product range.
Just a few months later Cotswold Spring products now feature YourRound QR Codes prominently on their bottle labels. When the YourRound QR Codes are scanned with a smart phone the customer is instantly taken to a mobile web page on YourRound that contains additional information about the beer and the brewery.
Customers are shown a complete product list and can use YourRound to ‘Follow’ beers, and receive Email and SMS alerts when Cotswold Spring beers become available locally in Pubs and Shops, and at Beer Festivals. New beers are also instantly promoted to customers when the brewer adds the beer to YourRound.
“The YourRound mobile web pages also link to Facebook so that customers can share information about their favourite drinks and brewers with their friends”, says Terry Dicks, MD YourRound. “Customers simply snap the QR Code to capture the moment and tell their friends about the great beer they are drinking and the pub they’re in.”
“Our YourRound QR Codes and web page has been of great value to us for promoting our products, news and offers. It also links to our main website, our contact details and maps, so there’s great potential for bringing our fabulous beer to more customers and driving revenue.” says Mark.
Who else can use QR Codes?
YourRound provides QR Codes that link to customised mobile web sites for all Pubs, Retailers and Beer Festivals. YourRound Pub web pages feature a list of beers available and social networking links to Follow the pub and the beers. By following a pub customers will receive E-mail and SMS alerts about beers, food and their latest offers and promotions.If you enjoyed this post, make sure you subscribe to my RSS feed!