Last year’s inaugeral event, prompted by the uncertainties surrounding the 2011 barley harvest, proved to be hugely successful, for the first time plugging a void in information available to the brewing industry about the state of the nation’s barley crop in the immediate post harvest period.
This year’s event will be spread across two venues in the town. The Athenaeum, in the High Street, will host the morning’s presentations from our speakers, followed by lunch, and then a short walk to the Maltings will provide the venue for the ‘Corn Exchange’ when barley samples from across all the regions of the British Isles will once again be on display for delegates to inspect, presented by local farmers and merchants with first hand reports of their crops.
Our truly heavyweight line up of speakers begins the same as last year, because we know of nobody better to deliver the first two messages:
Jonathan Arnold, malting barley director of Robin Appel Ltd is engaged with malting barley contracts right across the country and gets to see a complete spectrum of varieties and quality, which provides him with a unique overview of our national crop and its availability.
Peter Crisford, director of CS Commodity Solutions, is an international malting barley broker with an outstanding grip of the global supply of both malting barley and malt. His presentations are a real ‘Tour de Force’ and he will once again attempt to add up the global supply balance and perhaps provide some insight into the new commodity jargon, “demand rationing”, something that all brewers, both big and small, need to be aware of.
Kevan Mulcahey, of Kantar Worldpanel is responsible for their ‘Alcovision’ portfolio and will deliver an up to the minute report on the beer consumer and shopping trends. Expect some very positive soundings in support of the independent brewing sector.
Steve Livens of the British Beer and Pub Association is one of Britain’s very first Beer Sommeliers (he was among the first four to qualify), and he will finish off the morning session with some more positive messages around Real Ale for everyone to take home.
This event, created by popular demand, is the event that has been waiting to happen ever since Charles Faram & Co Ltd established their hugely successful annual Hop Walk at the beginning of September. It is designed to compliment that Hop Walk and inform brewers of the quality and quantity of the immediate harvest of their most valuable raw material. There is no other opportunity like this; we urge you to find a way to attend.If you enjoyed this post, make sure you subscribe to my RSS feed!