Barnsley’s award winning Acorn Brewery is celebrating a deal to supply Sainsbury’s stores throughout Yorkshire.
Acorn Blonde is now featured in the leading supermarket’s ‘Local Yorkshire Produce’ listing. This makes locally sourced products available to both main supermarkets and ‘local’ stores in the region.
The latest Acorn agreement with a major retail chain, the listing was negotiated through ‘hub company’ Transfresh and involved a rigorous selection procedure to meet Sainsbury’s stringent criteria. It means that the beer could potentially be available in more than 80 outlets across Yorkshire.
One of the Wombwell brewer’s six core ales in the bottle, Acorn Blonde(4%abv) is the fastest growing brand and described as ‘beautifully balanced tripled hopped pale ale that delivers tantalising citrus notes with a satisfying bitterness and a crisp, clean finish’.
Sales manager David Broadhead said: “To win a listing with such a prestigious retailer is another milestone in Acorn’s strong growth. We are really delighted, because as one of Yorkshire’s leading smaller brewers we need to be seen on the supermarket shelves. Bottled beer sales are important to our future performance and this agreement provides another great opportunity.”
Acorn’s bottled beers now also sell through Tesco, Waitrose, Asda, and Yorkshire’s Rhythm & Booze chain.
Recently production capacity was expanded to some 150 brewer’s barrels or more than 40,000 pints a week, with investment made in fermenting and cold store equipment to develop off-trade sales.If you enjoyed this post, make sure you subscribe to my RSS feed!