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Ilkley Brewery has landed its first export deal which will see 14,000 bottles of Mary Jane IPA, Lotus IPA and The Chief arrive in the southern states of America in the next few days.
The deal was struck following two separate trade missions to the States: the first with the help of UKTI’s Passport to Export programme in January this year and the second, in March, as part of Santander’s Breakthrough programme. This is Ilkley Brewery’s first overseas shipment and marks the first in a series of planned monthly orders which will leave the UK for America.
The inaugural container load will be distributed to bars, restaurants and retail outlets throughout Alabama, Georgia, Tennessee, New York and Washington states.
Yorkshire beers go stateside
The beers selected for this order were chosen by a panel of distributors and beer experts at a tasting event held by the brewery’s US importer in January this year. All three beers are highly hopped, big on flavour yet well balanced, qualities sought by the American craft beer market. Mary Jane IPA is a 6% version of Ilkley’s flagship Mary Jane pale ale, while Lotus IPA is a 5.6% classic IPA and The Chief, a 7% American-style triple hopped ale. Future shipments to the States will contain kegged as well as bottled beers and in autumn, the brewery hopes to send its rhubarb Saison, Siberia and its chocolate Chipotle stout, The Mayan.
Speaking about the brewery’s US export deal, managing director Chris Ives, said: “We’re thrilled to finally see our first shipment leave for America. Export continues to be a key focus for the business, so striking our first overseas deal is a significant milestone for us.
“I first visited the States back in January and met with a number of beer distributors who were interested in our range and discussions continued over the coming weeks. I was then able to cement this first deal with our importer on a return visit to New York and Washington in March, this time as a member of the Santander Breakthrough programme.
“We are particularly pleased to do business with the Americans because there isn’t a huge amount of British beer available in the States, predominantly because there are so many fantastic craft breweries out there already. Through the tasting events, we were able to demonstrate that our beers are just as intriguing and vibrant, just as big on hops and flavour but equally, offer something completely different to American craft beers.”
The support given to Ilkley Brewery through the UKTI Passport to Export programme, has enabled it to carry out market research and market visits, not only in America, but also in Canada, Norway and Sweden, the latter being the next destination earmarked for export.
In March, Chris headed to the US with the Santander Breakthrough programme to learn more about how the US marketplace works in terms of its competitive landscape and distribution networks, as well as learning about specific regulations through meetings with the British Consulate, local UK Trade and Investment representatives, international attorneys and representatives from the Government of New York State.
John Williams, Head of Breakthrough at Santander UK, said: “Our international presence allows us to share our knowledge and expertise of overseas markets, such as the US, to help fast-growth businesses, like Ilkley Brewery, unlock their potential and achieve their growth plans. We are absolutely delighted that Ilkley has signed its first export deal and we wish Chris and the team every success for the future.”
Breakthrough trade missions are part of Santander’s Breakthrough programme, which aims to help small businesses unlock their potential. As part of the programme, Santander is also making up to £200 million of growth capital loans available to fast-growth companies looking to invest in and grow their business. In addition to finance, Breakthrough also offers companies access to support and development programmes not typically available to SMEs, such as masterclasses with renowned business leaders to learn first-hand how to boost business growth.
To find out more about Ilkley Brewery, visit: www.ilkleybrewery.co.uk or follow Ilkley Brewery on Twitter @Ilkleybrewery and Facebook www.facebook.com/ilkley.brewery
The International Beer Challenge (IBC) is Europe’s premier packaged beer competition and each year, the IBC discovers and rewards the finest beers from across the globe.
The IBC attracts a wide variety of entrants including brewers, shippers, agents, independent retailers, retail chains, supermarkets and wholesalers. Being part of the IBC carries a number of significant benefits.
Apart from being an internationally recognised symbol of quality, the IBC can:
- Raise your brands’ profile, prestige and credibility with retailers and consumers
- Demonstrate your commitment to product quality, innovation and new product development
- Increase product sales
- Boost awareness of your beer
- Be tasted by renowned international industry judges
- Use the IBC awards logo on packaging and as part of your own promotional plan
- Discover how your beer stands up against its competitors in the eyes of our expert judges
Leeds based Microdat, the UK’s leading brewing and manufacturing company, are pleased to announce that David Hallas has been appointed as Business Development Manager. David takes responsibility for driving sales of Microdat quality Keg and Cask brewery range.
David joins from Pyraid8 where he most recently held the role of Senior Recruitment Consultant handling a high-profile, blue chip portfolio of clients and working to broaden the company’s client list.
Commenting on the new appointment, Microdat CEO Maitland Hyslop said, “We welcome David Hallas to Microdat as Business Development Manager. David brings more than a decade of sales and marketing experience to the business and we look forward to working with him. David will be leading on the sale of our mainstream products.”
David’s passion for the business, his knowledge and sales experience is a welcome addition to the Microdat team.
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Cyclops Beer, the industry body which provides simple descriptions of cask and bottled ales, has now tested and accredited over 1500 British beers. The organisation, formed in 2006, aims to demystify beer making it easier for drinkers to choose a beer based on its appearance, smell and taste as well as its bitterness and sweetness rating. In the last 18 months the number of beers accredited by Cyclops has grown by nearly 20% to 1505.
Mark Tetlow who manages the testing process explains that accreditations are carried out at a laboratory based at Everards brewery:
“We measure the sweetness and bitterness of each beer in the lab, taste it and then carefully select words to describe the look, aroma and taste. We produce tasting notes for breweries using the eye, nose and mouth symbols and descriptors and have around 400 words to choose from. Breweries can use the Cyclops tasting notes on their websites and on pump clips, glasses, beer mats and other point of sale.
“It’s important to use words that people drinking beer in the pub can easily understand rather than anything overly technical or flowery. At Cyclops we want to encourage more drinkers to enjoy their beer and we believe that their choice is made easier by using simple tasting notes and a standard measure of bitterness and sweetness.”
The Cyclops scheme has recently been taken up by retailers such as M&B and Morrisons who find it helpful for their customers. Morrisons has made it a requirement for any bottled ale in their stores to be accredited by Cyclops and the Cyclops tasting notes are used on shelf edges, with beers being organised by colour rather than by brewery in a number of stores so that shoppers can find similar beers to ones which they already know they enjoy. It is also used by distributors such as NDD in their customer brochures for pubs.
Full details of all the beers and breweries can be found at www.cyclopsbeer.co.uk. The most recent beers to have been accredited by Cyclops are from Black Sheep and Box Steam Breweries. The total number of breweries who have signed up for accreditation is 240. Recent research by the Campaign for Real Ale found that 40% of young adults, aged 18-24, who have never tried real ale before would be willing to try it if simple tasting notes explaining what a beer looked, smelt and tasted like were available at the point of sale.
Below is the link to Butcombe Brewery’s new quarterly e-magazine Butcombe Bytes, you can sign up for your own copy at http://butcombe.com/
The magazine includes news, giveaways and details of Butcombe events for publicans – there is a consumer version too.
If you would like any further information or high-res images from the magazine please do let us know.
We hope you enjoy it.
Butcombe Brewery Partners ‘Eat, Drink, Bristol Fashion’ and Launches Scourmont Abbey Monks Best Kept Secret – Chimay Gold Queen Square, Bristol 13th-27th May 2013
Butcombe, the West Country’s fastest growing brewery, is one of the key sponsors at this year’s ‘Eat, Drink, Bristol Fashion’ (EDBF) carnival. Visitors to the carnival will not only enjoy two of Butcombe’s famous ales on draught; Butcombe Bitter and Adam Henson’s Rare Breed, but will be the first lucky people, outside the village of Chimay in Belgium, to drink the secret Chimay Gold of Scourmont Abbey.
Whilst the famous Rouge, Bleue and Blanche are exported worldwide, Chimay Gold (4.8% A.B.V.) has until now been brewed only for the monks – that is until now. The beer will be available exclusively throughout the West Country via Butcombe Brewery and will also be launched in London and Rome.
Carnival visitors experience the very best food, drink and entertainment that Bristol has to offer and Butcombe’s beers will be served on draught from the two large public bars during the two week extravaganza.
A beautifully illustrated new cookbook ‘Cooking with Beer & Cider’ will also be sold at EDBF featuring a selection of recipes using Butcombe beers and Ashton press cider (brewed by the wholly owned subsidiary of Butcombe Brewery).
The Butcombe team will be running a series of events throughout the two weeks including a Butcombe Boules competition for teams of four. Further details and how to enter can be found on the Butcombe Brewery website at http://butcombe.com/wp/
Guy Newell, Managing Director of Butcombe, says: “EDBF launched last year and was a great success. With so much happening at the Brewery it made perfect sense for us to become more involved this year at what is fast becoming Bristol’s premier food and drink event.”
For further information visit www.butcombe.com or follow Butcombe Brewery on Facebook at http://www.facebook.com/pages/Butcombe-Brewery Twitter: ButcombeBrewery
Linkedin: UK Bottled Ale Group
The world famous 10 per cent speciality ale has been shortlisted as a finalist in the Drink – Alcoholic and Non-Alcoholic category of the Scotland Food and Drink Excellence awards 2013. The Orkney Brewery is the only Scottish brewer with a drink product in the finals.
Run in partnership with the Royal Highland and Agricultural Society of Scotland, the Scotland Food and Drink Excellence Awards have been recognising and rewarding the very best in Scottish food and drink for many years.
Competition judges have tasted 121 food and drink products and examined submissions from 100 businesses across Scotland. In all, 39 Scottish businesses have been shortlisted across 17 different product and business excellence award categories, with the winners set to be revealed at a special ceremony in Edinburgh’s newly refurbished Assembly Rooms on 30 May.
“It’s a great honour to be shortlisted as these awards are very much considered the Scottish food and drink Oscars,” said Norman Sinclair, managing director of the Orkney Brewery’s parent company, Sinclair Breweries Ltd. “Dark Island Reserve is our flagship product and it’s collected many top awards over the years, including a world’s best title. It epitomises everything we stand for in terms of quality, taste and brewing craftsmanship and we’re delighted to see it being recognised once again. We’re really looking forward to the event on 30 May and are keeping our fingers crossed for a good result on the night.”
Dark Island Reserve is created by maturing Orkney Brewery’s iconic and award winning Dark Island Ale in aged malt whisky casks for three months. Produced in limited quantities and for exclusive markets, Dark Island Reserve is renowned for its flavours of smooth roast malt, dark chocolate, caramel, figs and dates, which combine with vanilla, spice and bitter orange flavours from the wood and whisky. An image of Dark Island Reserve accompanies this release.
The closing date for entries to the awards is Friday, 31 May. Six finalists will be shortlisted in each category across six UK regions. Winners will be announced at the Great British Pub Awards on 12 September at the London Hilton, Park Lane.
For more information and to download an entry form visit www.greatbritishpubawards.co.uk