Archive for category North East

Yorkshire brewer breaks World Record during Tour de France

Stod Fold Brewing Company in Yorkshire will enter the Guinness Book of Records after erecting the world’s largest glass of beer during the Tour de France on 6th July. The world record was broken at The Fleece Countryside Inn in Ripponden, West Yorkshire. The glass is filled with 3,664 pints of Stod Fold’s GOLD ale – one pint for every kilometer of the race! Eric Johnson held the previous world record for the largest glass of beer at 2,638 pints, which was achieved in California in 2009.

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York Brewery’s Velo-City hits The Road

Handcrafted real ale Velo-City was created especially to celebrate Le Tour de France, in particular the occasion of Yorkshire’s Grande Départ.

Velo-City arrived in London this week and secured prime position at The Strangers’ Bar within the Houses of Parliament. Visitors to the House of Commons will be able to enjoy the beer throughout the cycling event.

York’s Conservative MP Julian Sturdy and Labour MP Hugh Bayley, were united in backing their local Brewery in both brewing and promoting the new and now, apparently, ‘All Party Beer’.

Julian said, ‘As a North Yorkshire farmer who grows barley for the malting industry, it was a pleasure to organise York Brewery’s visit to Westminster and lobby Parliament’s bar to stock their exceptional beer. It was also a huge privilege to help with the brewing process and tasting the end result. He added, and Hugh agreed, that ‘as the Tour de France comes to York, it is vitally important to promote our local businesses and food industry.

Yorkshire has a proud culinary heritage and we should celebrate the fact that we have so many family-run food and drink businesses on our doorstep, of which York Brewery is a fantastic example.’

Hugh added, ‘York Brewery is a brilliant business success story and it’s great that in the week that the Tour De France comes to York, the Houses of Parliament will be serving York Brewery’s own Tour De France beer, Velo-City. The Tour De France is an enormous boost to York’s economy. Images of York will be screened around the world providing York’s businesses with an opportunity to reach a wider audience. It promises to be to be a spectacular event attracting visitors and investment for many years to come.’

Yorkshire musician Alistair Griffin was also part of the successful Velo-City collaboration. A fan of real ale and having just released the official Grand Départ anthem ‘The Road’ with Kimberly Walsh, he attended the brewery offering support and hands on assistance. Head Brewer Nick Webster said ‘Alistair got really stuck in with the whole brewing and production process, it was fantastic. He’s welcome to work here in between composing and performing!’

Velo-City is brewed with Yorkshire grown Pearl Malt and is flavoured with French hops, Triskel and Bouclier. The resulting Anglo-French hybrid brew is golden in colour, a nod to the iconic Maillot Jaune and is a delicious mélange of fruity-floral notes over herby undertones with a subtle Mediterranean twist of lemon and spice on the finish. At 2.8% ABV on draught, it is light and refreshing, a guaranteed crowd pleaser. It is also available bottled at 4.5%.

York Brewery’s Brand Manager Neil Arden was joined by Managing Director Jonathan Barker at Strangers’ Bar for a celebratory pint.
Neil comments, ‘as a concept, Velo-City evolved quite naturally and I think we have come up with a fitting celebration of this wonderful event and we’re all really proud to be representing Yorkshire in Westminster.’

Jonathan Barker added that, ‘Velo-City has brought both the spirit of Le Tour de France and the heart of Yorkshire to London today.’

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Yorkshire Brewery aims to break Guinness World Record

Stod Fold Brewing Company in Yorkshire aim to enter the Guinness Book of Records by erecting the world’s largest glass of beer during Tour de France. The world record attempt will take place at midday on Sunday, 6th July 2014 at The Fleece Countryside Inn in Ripponden, West Yorkshire. With the Tour de France coming through Yorkshire Stod Fold, in collaboration with The Fleece, hope to highlight their very own tour de force by achieving a world record.

The idea for the world record attempt came after Dr Paul Harris and Angus Wood, Stod Fold’s founding partners and childhood friends, saw an image of a large glass of Guinness on the internet and discovered it belonged to Eric Johnson, who holds the world record for the largest glass of beer at 2,638 pints, which was achieved in California in 2009. This spurred the pair on to rise to the challenge of beating the record and bringing the prestigious accolade to the UK, in particular Yorkshire, which was chosen earlier this year as one of the world’s top destinations by the New York Times – because of its beer.

Stod Fold Brewing Company has set a target to fill their beer glass with approximately 3,600 pints, which would beat the existing world record by almost 1,000 pints. The beer glass, which has been made from acrylic, will be filled with Stod Fold’s GOLD ale, a quaffable light ale made using traditional ale hops. Once the beer glass has been filled and the world record has been verified, the beer will be sold to members of the public.

Angus Wood, co-founder of Stod Fold Brewing Company said: “Paul and I are fired up about attempting to erect the world’s largest glass of beer. The existing record has been held for five years, so it’s time to see if it can be broken.”

Adrian Burr, proprietor of The Fleece Countryside Inn said: “The prospect of breaking a world record at The Fleece is an exciting one, and I am delighted to be working with Stod Fold Brewing Company on this challenge. I’m looking forward to seeing the expressions on the faces of our customers once they see the enormous beer glass filled with a local beer.”

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New beer design is all white for Le Tour

A York design agency has helped one of its clients mark the visit to the city of the Tour de France by creating iconic branding for a unique beer developed specially to celebrate the occasion.

Treboom Brewery’s latest tipple, Maillot Blanc, has been given a striking look by United by Design, inspired by 1930s railway and Olympic Games posters, and reflecting the history and heritage of the world’s greatest cycle race. The limited edition brew is a tribute to the holder of the Tour’s white jersey, awarded to the best-placed rider under the age of 26.

The owners of Treboom Brewery, John Lewis and Jane Blackman, wanted to pay homage to the traditional ‘saison’ style beers originally made in Belgian and French farmhouses. John says “This refreshing beer needed a look befitting a great spectacle. We had a once in a lifetime opportunity for our beer to be noticed and enjoyed, and the team at United by Design has really risen to the challenge to create a standout image.”

United by Design has created a bottle label and pump clips for Maillot Blanc, as well as a limited edition art screen print that is already much in demand from fans of both cycling and beer! This is just the latest in a range of product identities the agency has created for Treboom, and it has recently been presented with an award by SIBA, the Society for Independent Brewers, for its work on Treboom’s Baron Saturday ale.

Owen Turner, owner and creative director of United by Design, says “We have been working closely with the owners of the brewery to create very distinct and memorable brand packaging. Each label and clip that we have developed for Treboom focuses on a unique story behind the name of the individual ales. The Maillot Blanc brew is no exception, and deserved to be a standout design that pays tribute to a world-class event. The forms, lines and colours are stripped back to maximise the impact on the bar and shelf, and this elegant simplicity has been personified in the A2 screen printed poster. It’s been an extremely enjoyable project of which the United by Design studio is incredibly proud.”

Maillot Blanc has already proved incredibly popular. As well as cask ale, it is also available as a limited edition of hand-numbered 750ml Champagne-style bottles with corks and wire cages across the Yorkshire region in selected retail outlets and via a number of online stores. The Maillot Blanc beer and limited edition posters by United by Design will be available to view and enjoy at the Cyclism exhibition being held at Gallery Munro House in Leeds until 31st July.

United by Design is building something of a reputation for its branding skills in the food and drink industry, having previously created eye-catching branding for companies such as SLOEmotion’s distinctive Sloemotion No.7, Lu Lin’s Tea Cubed and Choc Affair’s extensive chocolate range. It has also just begun to work with new York-based real ale microbrewery Ainsty Ales.

On a wider front, the agency has also recently won contracts from larger clients such as the West Yorkshire Probation Trust, HYCO Manufacturing, MetroCo soft toy manufacturers, Asda stores and global professional services firm KPMG.

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Brewery racks up listings with ‘Tour’ beer.

L to R Shawn Dixon, assistant manager, Booths Ilkley; Luke Raven, sales manager, Ilkley Brewery and Jan Osinski, wines and spirits supervisor, Booths

With just weeks to go until the Grand Départ spins into action across Yorkshire, Ilkley Brewery has launched a commemorative beer, named Marie Jaune, which will be sold in 29 Booths supermarkets and in Harvey Nichols stores in Leeds and London.

In honour of the Tour de France’s roots, the West Yorkshire brewery has created Marie Jaune using two French hops, Triskel and Bouclier, as well as a French yeast. The end result is a 4.5% light, refreshing blonde beer which is available in bottle, cask and keg.

Customers to all 29 Booths stores in Yorkshire, Cumbria, Lancashire, Cheshire and the MediaCityUK Manchester outlet, will be able try Marie Jaune from 18 June. Harvey Nichols will be stocking the commemorative beer from week commencing 2 June and it will also be available for diners at Harvey Nichols’ OXO Tower restaurant at London’s South Bank as well as on its website.

As well as Booths and Harvey Nichols, Marie Jaune will also be available in pubs along the entire Yorkshire route: from Leeds in to the Yorkshire Dales and Harrogate and from York through to Cragg Vale and Sheffield.

Marie Jaune bottles

In Ilkley, Marie Jaune will be served at pop-up bars at the Town Centre Race on Tuesday 1 July as well as at The Crescent and Bar t’at, also in Ilkley. Beer and cycle fans will also be able to try Marie Jaune at The Swan and The Fleece in Addingham and at local campsites.

Leaderboard labels

Customers purchasing bottles of Marie Jaune can choose from three different label designs, each representative of the yellow, green and polka dot cycling jerseys worn by Tour de France competitors. The yellow jersey (maillot jaune) being the general leader, the green jersey (maillot vert) attributing the points leader and the polka dot jersey (maillot à pois rouge) signifying the mountain leader.

Speaking about the brewery’s Tour beer, director, Richard Shelton, said: “Marie Jaune has been in the making for quite some time, probably since it was announced that the Grand Départ would be coming to Yorkshire last year. We’re all steadfast cycling fans here at Ilkley Brewery so we were keen to ensure the beer marked the occasion fittingly and that it also honoured the Tour’s French origins.

“Marie Jaune, which plays on the name of our flagship beer, Mary Jane, as well as the Tour de France’s famous yellow jersey, not only celebrates Yorkshire’s role in Grand Départ history but also showcases the county’s brewing heritage and excellence.

“We hope the beer is a welcome addition to fans’ Tour celebrations and that it makes a great souvenir of Ilkley’s involvement in the world’s greatest cycle race.”

Shawn Dixon, assistant manager at Booths in Ilkley, added: “We’ve been long-time supporters of Ilkley Brewery: its core beers, including Joshua Jane and Mary Jane, sell consistently well so we’re looking forward to seeing customers’ response to this special edition Tour de France brew.

“The three label designs are quirky and fun and I think, having sampled Marie Jaune myself, the beer will get people’s Grand Départ parties off to a flying start.”

Marie Jaune retails at £1.99 per 500ml bottle in Booths and at £3.20 per 500ml bottle in Harvey Nichols.

To find out more about Ilkley Brewery, visit: www.ilkleybrewery.co.uk or follow Ilkley Brewery on Twitter @Ilkleybrewery and Facebook www.facebook.com/ilkley.brewery

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Saltaire and Dark Star Breweries toast arrival of Le Tour with Le IPA

Two of the UK’s best known breweries Saltaire and Dark Star Brewing Company based in Sussex, have joined forces for the second time this year with a collaboration brew. Le IPA has been created to celebrate the arrival of Le Tour de France – the World’s greatest cycle race – to Yorkshire.

Saltaire Brewery has brewed Le IPA to a joint recipe created with Dark Star – it’s an apricot coloured IPA style beer which has a good body and strong malt presence. French grown Triskel and Brewers Gold hops balance bitterness with fruity flavour which are further enhanced with the addition of coriander to add a creamy spicy depth. This highly refreshing ale is the perfect drink after a long bike ride or to enjoy while watching the cyclists pedal by as you cheer them on!

To kick start the Le Tour weekend activities Saltaire and Dark Star Brewing Company are to team up to host Le Grand Depart Beer Club on the 4 July at Saltaire Brewery, where Le IPA will be officially launched. There will also be a wide array of specially selected beers from other Yorkshire Breweries that will be showcased at the Beer Club.

“To truly embrace the desire to cycle – we will be offering the opportunity for a free pint and entry into a prize draw for anyone turning up to this special Beer Club with their bike and full lycra cycling kit on. This definitely will be a Beer club to remember!” commented Ewen Gordon, Saltaire’s Sales Director.

Le IPA has an ABV of 5.6% and is available in bottle, cask and keg.

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Boost For Wharfedale Businesses As Brewery Launches Ale Trail

Ales Way leaflet

Wharfedale Brewery, housed at the back of the Flying Duck Brewpub in Ilkley, is to launch a new tourist attraction this weekend which it is hoped will benefit businesses in the Yorkshire Dales.

The Ales Way – Wharfedale’s Ale Trail, takes real ale lovers on a journey from Ben Rhydding to Hubberholme, encompassing 15 of Yorkshire’s most iconic pubs, the vast majority of which can be reached via the Pride Of The Dales bus services which the brewery sponsors.

Visitors to each pub will receive a stamp when they order a pint of Wharfedale Blonde, Best or Black. When they have collected 10 stamps they will be given a free Ales Way
t-shirt whilst also being invited to be entered into a “Hall Of Fame”. Should they manage to visit all 15 pubs on the ale trail they will also receive a souvenir box set containing two bottles of beer and a Wharfedale Brewery branded pint glass.

Marketing Director Jonathan Shepherd said: “I hope The Ales Way will capture the imagination of the public and become an exciting new tourist attraction throughout the Upper Wharfedale district.

We have been overwhelmed by the fantastic support we have received from such wonderful pubs and hope to repay them by bringing them increased footfall, which in turn should mean extra brewery sales for us.

Whilst encouraging more people to visit the pubs and use the bus company with added frequency, the ale trail is intended to be enjoyed at a leisurely pace which should allow people plenty of time to patronise the many wonderful little shops, café’s and restaurants as well.

The list of pubs signing up to the initiative reads like a whose who of country inns. The Trail starts with the Wheatley Arms in Ben Rhydding, the Flying Duck in Ilkley and the Crown in Addingham, before moving up river to the New Inn and the Craven Arms at Appletreewick, the Red Lion at Bursall, the Clarendon Hotel at Hebden, the Grassington House Hotel, the Foresters Arms and Deveonshire Hotel in Grassington, before moving across to the Fountaine Inn at Linton, then onto the Gamekeeper’s Inn at Threshfield, the Blue Bell Inn at Kettlewell, the Buck Inn at Buckden and finishes at the George Inn at Hubberholme.

The Ales Way website features a host of useful information including bus timetables, pub opening and food serving times, a map of the route, tasting notes on the brewery’s beers and details of how to claim ale trail souvenirs.

Leaflets and stamp cards can be picked up from any of the participating pubs and local tourist information centres. For further information visit www.thealesway.com

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Cumbrian Brewery sees in spring with new website and rebrand

ONE of Cumbria’s newest breweries is seeing in the spring by rebranding and launching an innovative new website.

The Eden Brewery, which is based in Brougham Hall, near Penrith, enjoyed a successful year in 2013 with the launch a number of new beers that proved highly popular in Cumbria and further afield.

So far this year brewer Jason Hill has been busy working on developing a new website for the brewery which he believes is the first in Cumbria that will allow people to buy casks of beer online at the click of a mouse.

Mr Hill has also been busy altering the look and feel of the labelling for some of the brewery’s regular beers and working on new products for 2014.

Eden’s range of beers inspired by characters and events in the cult film Withnail and I, which was filmed in Cumbria, has proved highly popular. Its Tebay Blond, which it brewed and bottled especially for the Westmorland Group to sell at its award-winning Tebay Services on the M6, has also been selling quickly.

Its regulars Eden Fuggle, Eden Best, Eden Gold and First Emperor have also proved consistently popular since it began production in 2012.

Mr Hill said demand for the beers meant he had to spend so much time brewing it had not always been easy to work on developing other aspects of the business.

Mr Hill said: “As well as being super busy brewing and delivering beer we have also been working hard to make the time to develop our website and re-think the labelling for our beers. However, it has been a really good effort and we are really happy with what

we have produced.

“Our website went live in March and as well as using it to buy cask beer people can also go online and buy bottles of our beers and gift packs. The Withnail beers proved particularly successful as gifts over Christmas, so this is another way people can get their hands on them and all the other beers in our range.

“At the same time we have made some subtle but powerful changes to the colours and fonts we use for some of our labelling and beer tap badges. I think this has had the effect of helping us stand out a bit from the crowd, as well as giving things a slightly more contemporary feel. We make delicious tasting beers that have something for everyone, but at the same time we like to experiment and try new things and I think the work we have done reflects this.”

As well as working on these new developments Eden is also planning to release two seasonal beers in the spring and summer. The beers, named Atomic Blonde and Dynamite, will be available from April to June and July to September respectively.

The new website and more information about the Eden Brewery can be found at www.edenbrewery.com

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Oates Brewery Penny Farthing launch in aid of Yorkshire Air Ambulance

Left Mark Oates. (Oates brewery)  Centre Abby Mc Clymont ( Yorkshire Air Ambulance marketing and Communications Manager) Right Anthony Barrett (Oates Brewing)

Left Mark Oates. (Oates brewery) Centre Abby Mc Clymont ( Yorkshire Air Ambulance marketing and Communications Manager) Right Anthony Barrett (Oates Brewing)

Halifax based Oates Brewing Co. have launched a beer in aid of Yorkshire Air Ambulance.

The Beer named Penny Farthing after the fun looking old cycle of yesteryear, is a low alcohol fruity blonde beer with mouthfuls of flavour.

Managing Director of Oates Brewing Mark Oates said, “ when we heard that Yorkshire Air Ambulance needed to lease in a third helicopter during Le Tour coming to Yorkshire in July we decided to help raise funds towards its cost.”

Launching the beer on Wednesday evening at The Old Bridge Inn in Ripponden, it will now be available throughout May June and July in pubs and clubs around Yorkshire and the route of Le Tour. Whilst celebrating the coming of the Grand Depart 2014 it is hoped many hundreds of pounds will be raised by the sale of the beer.

Managing Director Mark Oates and Head brewer Anthony Barrett have designed the beer to be a light summer pale ale.
“ Doffing a cap to all the crew of the YAA and all the hard work that they do we hope that the real ale fans in our area will take to the beer and get behind the fundraising effort over the next three months “

Talking about the beer head brewer Anthony Barrett said, “It’s a lovely yellow beer with a bright yellow label raising funds for bright yellow helicopters whilst celebrating cyclists with the bright yellow jerseys as they peddle through our region, What could be a better combination”

Penny Farthing available through May June and July from Oates Brewing of Halifax.
29/04/14

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