Archive for category Marketing
Cyclops goes online
| 05 December 2008 at 09:56 |
| www.cyclopsbeer.co.uk
The website has been put together with the backing of the Camapign for Real Ale, Cask Marque, the Society of Independent Brewers and Independent Family Brewers of Britain. For full story click here http://www.thepublican.com/story.asp?sectioncode=7&storycode=62103&c=1 |
Can drinking beer be good for you?
Posted by admin in Marketing, Technical/Legislation on November 18, 2008
| 15 May 2007 at 09:06 |
| Beer is only an agri-food. In fact, Beer is better than Milk. According to Central Chronicle last publication, a glass of beer contains more protein than does the same quantity of milk.Unless we have a tendency towards abuse, believe it or not, taken in moderation, Beer is actually a very healthy food. It’s full of vitamins and minerals that are good for nerve production, help you concentrate, increase blood circulation, and stimulate the metabolism. The hops, low alcohol content, and carbonation help relax the body.Beer that has been brewed for just about as long as humans have been cultivating crops. Twenty years or so ago beer and other alcoholic drinks were generally considered unhealthy. This hasn’t always been the case. Historically beer was seen as beneficial and rightly so because it was often more sanitary than local water supplies. The water used to make beer was boiled early on in the brewing process that killed any pathogens.
Beer is a bit misunderstood. In fact, Beer can make a positive contribution to a healthy diet. “Beer is made from wholesome ingredients, such as malt, hops, brewer’s yeast, barley and filtered water. It also contains B vitamins, such as niacin, riboflavin, pyridoxine and folate.” Malt, the raw material for beer, is the same as for health drinks Maltova and Horlicks. There are different styles of beer and each style has a distinctive flavour and colour. Studies have consistently shown that the moderate use of beer or alcoholic beverages is associated with a decrease in the risk of coronary heart disease. In fact, all types of alcoholic beverages are associated with reduced risk of coronary heart disease. Alcohol is believed to protect against heart disease in two ways: by increasing levels of so-called “good” cholesterol (HDL); and from the short-term inhibitory effect of alcohol on blood clotting. Beer also helps to reduce triglycerides and LDL (the bad sort of cholesterol), problems that are often associated with obesity. Taken from: Belgian Shop Newsletter
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SIBA Competition Crown Clips and POS
Posted by admin in Marketing, SIBA central, SIBA documents, Useful documents on November 17, 2008
| 17 April 2007 at 13:36 | |
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Forecast of top 10 shopping trends for 2010
Posted by admin in Marketing, Uncategorized on September 30, 2008
| 05 April 2007 at 10:21 |
| A major shopping research agency has just published its forecast top 10 trends for 2010.Click here for the report
Information sent by Waitrose
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Cyclops Gets Seal Of Approval
Posted by admin in Marketing, Uncategorized, midlands on September 10, 2008
| 16 October 2006 at 11:24 |
| CYCLOPS GETS SEAL OF APPROVALAn accreditation process for the Cyclops tasting guide has been established by CAMRA and Everards Brewery, which developed and launched the scheme, in conjunction with other regional breweries.
The formalised process now means breweries who want to adopt the style can do so by contacting CAMRA, who will send a promotional pack and organise an accreditor to visit the brewery to ensure the scales are being used in line with the agreed standard and that the artwork is being adapted correctly. David Bremner, head of marketing for Everards, said: “We’re delighted with how the whole Cyclops scheme is rolling out throughout the industry and the new accreditation process will ensure the standards remain consistent and therefore the programme will retain its credibility with the licensed trade and the consumer alike.” Tony Jerome, CAMRA’s senior marketing manager, said: “CAMRA has had an amazing amount of positive feedback on the Cyclops campaign since the launch at the Great British Beer Festival in August. Journalists, wine critics, real ale lovers and a number of breweries have expressed their support for Cyclops and now we have a formalised system to help other breweries come on board, I can only see this campaign gaining more credibility and going from strength to strength.” The Cyclops accreditation team is made up of Mark Tetlow, quality manager for Everards, George Philliskirk of the Beer Academy, Keith Bott of the Titanic Brewery and SIBA, Brian Yorston of Wadworths and Don Jeffrey from SA Brain. Representatives from Robinsons and Camerons will also be involved. Cyclops was developed and designed by Everards in an attempt to make tasting notes easier to use for the customer and bar staff alike. The guide contains an easy to follow symbol chart illustrating the type or style of ale and includes categories such as premium ale, bitter, best bitter, ale, stout and blonde. Also featured is a colour, smell and taste guide as well as a bitter / sweet rating on a scale of one to five. Everards Brewery has a pub estate of 161 houses around the Midlands, all of which are run under the Everards banner as individual businesses by the licensees. The pubs vary widely from city centre venues to traditional village pubs.
L – R) David Bremner of Everards with Brian Yorston of Wadworths.
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UK brewers launch Cyclops to boost real ale sales
Posted by admin in Marketing, Uncategorized on September 9, 2008
| 02 August 2006 at 15:17 |
| UK’s brewers have followed the wine industry’s lead today and launched a new initiative of simplified tasting notes for real ale.Cyclops, the new scheme launched today at the Great British Beer Festival at Earls Court in London, has the backing of 14 real ale breweries.
Under the scheme, the brewers have agreed to follow a standardised template on all promotional material, describing the style, smell, look and taste of their beers. Bitterness and sweetness – the two main measures used to describe real ale’s characteristics – will also now be scored from one to five. Cyclops follows a pilot scheme introduced by Leicester brewer Everards, which simplified the language used to describe real ales on promotional materials so customers knew exactly what to expect. A Campaign for Real Ale spokesman said: “Real ale is an incredibly complex drink with an enormous range of styles and tastes. Cyclops will demystify real ale so drinkers will know what a beer will look, smell and taste like before they part with their cash at the bar.” There are thought to be around 2,500 real ales on the market today, but while wine sales in the UK have rocketed in the past 40 years from one million hectolitres of wine to 13.8 million in 2005 off the back of savvy marketing, real ale sales have declined. Breweries signed up to the scheme so far comprise: Everards (Leicestershire); Wolverhampton & Dudley Breweries; Fuller’s (London); Hall & Woodhouse (Dorset); Wadworth (Wiltshire); Charles Wells (Bedfordshire); Caledonian (Edinburgh); Titanic (Stoke on Trent); Hook Norton (Oxfordshire); Refresh UK (Oxfordshire); Robinson’s (Cheshire); Elgoods (Cambridgeshire); Woodforde’s (Norfolk); Camerons (County Durham). Taken from: caterersearch.com |
A C Nielsen On Trade Company Information Manual
Posted by admin in Marketing, Useful documents on September 9, 2008
| 26 March 2006 at 09:31 |
| The massive churn and change,in the UK Pubs universe,affects Multiple and Independent Pub operators specifically.The A C Nielsen On Trade Company Information Manual,is updated 3 times a year,for that reason and it provides an invaluable insight into who owns or operates the nations pubs,bars,hotels,clubs or restaurants in the UK,whether they have 2 or 3 sites or 10,000 !
The Manual is a crucial tool,for suppliers to multiple operators,giving all relevant details of contacts,telephone,fax,e-mail and websites,together with outlet counts,outlet rankings,retail brands and history on pub deals specifically. It’s available electronically,or on paper but as it’s 900 pages,you may need a bigger desk” ! |
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