Purity Reports a Year of Growth
Warwickshire-based Purity Brewing Co has reported a positive year of growth for the financial year to September 2012. The brewery’s star is shining brightly as it notes the highlights of the past year:
• Sales turnover grew by 23% from £2.6-million in 2010-11 to £3.2-million in 2011-12
• Five new people were welcomed to the team
• An additional delivery vehicle was added to the fleet
• New business included Asda, Spirit, Young’s, Scoff and Quaff, Wholefoods, Wilderness Festival
• Presented with six further awards
Paul Halsey, Managing Director, comments: “Over the past year the team focused on getting closer to our customers. We invested in training all staff on beer quality and consistency. These steps, along with the efforts of every individual, helped to deliver the healthy results.”
2013 started with the appointment of a new chairman, Simon Brown. Mr Brown’s career to date includes sales and marketing positions across the drinks sector, notably with Grand Metropolitan, Courage and Scottish and Newcastle, where he was on the UK Board. Most recently he led the Jygsaw Brands business prior to its sale. He brings with him a wealth of industry sales and marketing expertise to help push Purity through its next stage of growth.
In recognition of past performance and future growth potential, Purity was recently accepted on the ‘Growth Accelerator’ programme: a government-backed initiative that “helps ambitious businesses achieve rapid, high and sustainable growth”.
Building work is due to be completed on the new brew house in March and the facility is expected to be fully functional by mid-2013. It will be capable of producing three times the current brewing capacity and brewing different styles of beers.
Mr Halsey concludes: “The opening of our new brew house will be a landmark step for the company. There are plans for further recruitment in the first half of the year and a new beer in the second. 2013 looks set to be an exciting period for Purity.”
