Somerset agree Title Sponsor Deal with St Austell Brewery
Somerset County Cricket Club has just signed their biggest ever title sponsorship deal with South West company St Austell Brewery who have been brewing in Cornwall since 1851.
St Austell Brewery is a family owned brewer, pub company and the South West’s largest wholesale distributor of beers, ciders, wines, spirits and soft drinks. Already heavily involved with sponsoring rugby across the region, this is St Austell’s first venture into the world of first class cricket.
St Austell Brewery will become the club’s Title Partner for the next three years from the start of this season. The deal will mean that the Tribute Ale logo will appear on the front of the LV=Championship shirt and across the back of the CB40 and FLt20 shirts for the 2013 season.
St Austell Brewery will also provide the Clubs’ drinks provision for the start of the new season with Tribute, Proper Job and Trelawny all being served at the County Ground.
Guy Lavender the Chief Executive at SCCC said: “We are delighted to have signed a partnership with St Austell Brewery; a regional company who cover many of the areas from which are Membership are drawn.”
“In the current economic environment this is extremely good news for the Club and having got to know the folk at St Austell we think this is a tremendous partnership for both of us.”
“The next three year period will see us move the ground to international status and we are delighted that St Austell is playing an important part in helping us to achieve that objective.”
James Staughton, Managing Director of St Austell Brewery said: “The partnership with Somerset Cricket is ideal for St Austell Brewery as we develop our business in the South West and nationally. We are looking forward to supporting the club in the years ahead and to seeing Tribute on the team shirts – a first class beer for first class cricket.”
