Beer industry launches massive push to arrest sales decline
Beer industry chiefs are launching a multi-million pound bid to arrest falling beer sales with a campaign aimed at reawakening Britons’ latent love of beer.
Brewing giants including Molson Coors AB-InBev, Carlsberg and Heineken have joined forces with the British Beer & Pub Association (BBPA), the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers to launch the ‘Let There Be Beer’ activity.
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