BrewDog 'Equity for Punks' crowdfunding proves an instant hit by raising £1m in a day – but is it a serious investment?
Brewery upstart BrewDog’s combination of craft beer and hipster branding is proving a huge hit with drinkers.
BrewDog’s beers – with names like Punk IPA, 5am Saint and Dead Pony Club – stand out in the world of real ale, and it is with the same distictiveness that the company has sought to fund its next expansion.
Rather than turn to venture capitalists, BrewDog has gone punk. It has raised money through a series of ‘crowdfunding’ offers that give subscribers an equity stake, and a host of beer-based perks, in exchange for the money – but without a proper stock market listing.
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