Chiltern Brewery Open Day is a Huge Success
With the weather set fair and a great deal of interest in this fantastic free open day at The Chiltern Brewery, many people turned up on Saturday 20th July to see behind the scenes of the working micro brewery and find out more about traditional brewing techniques, including the crucial role of the best quality 100% British malt and hops used by the Jenkinsons to brew their fine English ales.
There were tours of the brew house every half an hour, from 11am right up until 4.15. People were able to taste their award winning draught and bottled beers, including John Hampden’s Ale which was on tap as a special treat for the day. Families and individuals enjoyed sitting in the garden with a drink, watching the Morris Men and relaxing. The Morris Men were The travelling Morrice, a group from Cambridge who have toured around the country since 1924 and this was their 141st tour).
The brewery shop was packed with people sampling beer and browsing the unique and wonderful food products on offer. Many, like the Barley Wine Fruit Cake is actually made with Chiltern Brewery beers and made exclusively for them.
As it was such a warm summer’s day the presence of Coolberry Café who makes frozen yogurt ices was a welcome addition to the other attractions.
“We had such amazing support and got a great deal of interest in all the surprisingly different things we have on offer at our brewery shop” said Vivian Rhodie who was instrumental in organizing the event.
Open days are a great way of showing customers how the brewing process works and there is growing interest from consumers in general who are keen to understand the provenance of their food and drink.