A New Year and a New Image for Prospect Brewery
It has been 6 years since Prospect Brewery started to brew their high quality real ales in Standish and they have now started off 2014 with a completely new look.
Never one to take the conventional route, Patsy Slevin, the owner of the brewery, has undertaken a total rebranding of the brewery’s image.
Wigan based marketing and design company, Heron Marketing Services were drafted in to give Prospect a new “Clean & Bold” contemporary brand identity, designed to really make the beers leap out on the bar. The work involved a radical redesign of the beer pump clips, bottle labels, glasses, bar runners and drip mats along with a brand new website, www.prospectbrewery.com.
Commenting on the new image, Patsy said: “We are delighted with how the bold changes we have made have turned out. The new image really makes our beers standout with strong eye-catching colours, descriptive tasting notes and ABV on the beer pump clips and labels which help our customers choose the right Prospect beer for them.” She continued: “The rebranding is part of the continued expansion of our brewery and a long term investment in our brand, designed to take us to the next level and make even more people aware of Prospect Brewery.”
