East Yorkshire Brewer is a Welcome Tipple in Milan at Tuttofood.
Meeting customers serving Great Newsome Brewery beer in Milan
East Yorkshire based Great Newsome Brewery’s beer is finding favour with customers in Italy as members of the team visited international food and drink expo Tuttofood in Milan earlier this month.
Matthew and Donna Hodgson from Great Newsome Brewery visited their Italian based importer and distributor, in addition to meeting customers in the Milan area selling beers from the brewery based just outside Hull. An important export market for the brewery, the team took time to meet and talk to potential customers at food and drink expo ‘Tuttofood’ over two days of the visit.
“It was a great opportunity to meet not only our distributor but also the customers selling our beer in various bars and bottle shops”, said Matthew Hodgson, director at Great Newsome Brewery. “British beer is held with high regard by many of the people we met in Italy and it is great to see the likes of our Sleck Dust brand being enjoyed in bars over there”.
“Craft beer and brewing is going through rapid growth in Italy with a large number of small artisan producers starting up, offering a huge range of beer styles. Many of the people we spoke to were interested in the provenance of our beers especially the fact that we grow our malting barley on our farm plus the stories behind many of the names”, he added.
The biannual ‘Tuttofood’ Food and Drink Expo at the Fiera Milano exhibition centre in Milan attracts visitors from Italy and all over the world with exhibitors ranging from large multi nationals to small artisan producers.
Great Newsome Brewery uses old local dialect and points of interest to name its beers, like ‘Sleck Dust’, ‘Pricky Back Otchan’ and ‘Jem’s Stout’. Set up originally as a farm diversification and based on a working farm near Patrington just outside Hull, the brewery is able to use its own barley to brew its stunning range of beers. The brewery will celebrate its 8th birthday at the end of this month and supplies its award winning cask and bottles beers throughout the UK and to a growing overseas market.
