Cumbrian brewery sells beer in one of Britain’s most famous luxury department stores
A Cumbrian brewery is celebrating after one of the UK’s most famous high end retailers agreed to stock its beer.
Eden Brewery, which is based in Brougham Hall, near Penrith, learned earlier this month that the world famous Selfridge’s department store is to begin stocking its Eden Gold at three of its four stores.
The beer – a subtly hopped blonde ale – will be on sale at the chain’s flagship store in Oxford Street, London, as well as stores at the Bull Ring, Birmingham, and the Trafford Centre, in Manchester.
The beer will be supplied via distributor Best of British beer, which has been stocking Eden Brewery’s products for a number of years.
Eden Gold will be delivered to Selfridges for the first time at the end of this month.
Brewer Jason Hill said the development was another success for the business, which last year saw growth of nearly 100%.
He said: “Selfridges is one of the most famous names in retail in the UK and a brand that is synonymous with luxury and quality. The fact they are stocking our beer is a really positive sign that we are producing a high quality product, but also something that has the extra edge that takes it to the next level.
“Eden Gold has been one of our best sellers over the last couple of years, probably because it is highly drinkable and thirst quenching but also has a subtle depth of flavour added through the use of continental hops. Obviously Selfridges have picked up on this.
“There are few better ‘shop windows’ we could be feature in than Selfridges and we hope this is a continuation of our journey towards even greater things. At the same time it is nice to be banging the drum for Cumbrian produce and helping spread the message about just how great we are at making top class food and drink in this county.”
To find out more about Eden Brewery go www.edenbrewery.com
