Shakespeare Brewing Co – Celebrating the Bard
SIBA Supplier Associate Member AdProfile recently worked on a rebrand of Shakespeare Brewing Co, the below is the story behind the brand and a look at the new designs.
by AdProfile
Ale often played a major part in many of William Shakespeare’s plays and we know that the great Bard was not unaccustomed to the odd tipple or two, although not always known to drink responsibly! How then to celebrate the William’s birthday and the 400th anniversary of his death? Joe Holiday, head brewer at the North Cotswold Brewery, had a moment of inspiration and decided to set-up a new brewery, dedicated to honouring the great Bard. Where did the inspiration come from? Was it the fact that Joe has lived in Warwickshire all his life, was it the fact that he attended the same school as William Shakespeare, King Edward VI Grammar in Stratford upon Avon. Who knows? What a damn good idea though. So much history, so much William Shakespeare, so much ale!
Brewing with only the finest malts from Warminster Maltings and English hops from Charles Farams, Malvern Joe has crafted a range of ales one cask conditioned ale and three bottled ales. “The Bard’s Best” is a 4.2% cask conditioned golden ale, a vibrant hoppy ale with subtle hints of citrus. In bottle there is a brown ale “The Macbeth” 4.8%, full bodied with rich caramel flavours, a dark ruby ale “The Othello” 5.0%, rich and smoth with hints of chocolate and vanilla and finally a golden ale “The Tempest”, hoppy with hints of citrus. Leaving the creative side to his mother, Sandra, Craft Ale “As You Like It” evolved, working closely with their design partners, AD Profile to create a brand worthy of the great name…
Launched this April it is hoped that these ales will capture the imagination of locals and visitors alike. Stratford upon Avon, is a buzz with events throughout the year celebrating England’s greatest playwrite. Why not visit and enjoy Shakespeare Brewing Co’s fine ales.
