Stroud Brewery celebrates 10th Anniversary with the launch of their first canned organic products and plans for sustaining future growth.
Organic real ale producer, Stroud Brewery, celebrated their 10th year in business with the launch of their first organic canned products: Alederflower & IPA.
The Alederflower is a subtle elderflower infused pale ale with organic Cascade and Nelson Sauvin hops and a 4.9% ABV. The second is a juicy, hop forward IPA at 5.6% ABV with organic New Zealand Motueka and Cascade hops taking centre stage. Both the Alederflower & IPA are also available in Keg and Cask formats.
Greg Pilley, Owner and Managing Director of Stroud Brewery, comments: “At Stroud Brewery we have been producing organic bottled beers for nearly 10 years. We wanted to do something extra special to mark our 10th Anniversary and decided to venture into creating a range of organic products in cans. The environmental impacts and in house quality control of cans sits very easily with our organic ethos and we’re really pleased with the new beers that go in them.”
To sustain and continue growth, Stroud Brewery also recently redesigned and upgraded its entire packaging and point of sale across the portfolio to deliver a more consistent message to their customers. The new packaging is designed to be more informative and have greater shelf stand out, with a range of bright coloured labels and a concise description of the ale on the front of the bottle. The recognizable Stroud Brewery logo remains and gives a strong artisan feel.
“We want to be recognised as a leading organic brewery” says Greg. Despite the highly competitive market of craft beers, steady, sustainable growth is our aim. Ensuring consistent quality, and championing the independent retailers, maintaining a premium for our products is how we have achieved this so far.
Stroud Brewery plans to double its turnover over the next 5 years! They have recently started supplying Vinceremos, and have a longstanding working relationship with Vintage Roots, who both specialize in organic alcoholic drinks.
“We’ve seen good growth in the last two years” says Pilley, the UK cask market is our main focus of our business, but we are also keen to add to the diversity of our markets and increase our exports. With the dropping strength of the £ and increasing interest in organic beers – especially in Scandinavia and other countries where value in provenance and food quality is rising – we believe Stroud Brewery could certainly be a big player in these overseas markets.”
For sales inquiries please call: 01453 885144 or e-mail: sales@stroudbrewery.co.uk.
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Notes to Editors:
Stroud Brewery produces premium quality, multi-award winning, Organic cask ales brewed using Cotswold grown barley traditionally malted at Warminster Maltings.
The core range is always available and they brew popular seasonal ales throughout the year. Most of the range is cask conditioned but they also produce premium kegged beer, cans and bottles too.
For further information or images please contact:
Rachel Davey
E: racheljanedavey@gmail.com
T: 07725118093
