Butcombe Brewery cooks up a treat for Tesco customers
Butcombe, the South West’s fastest growing brewery, has produced a beautifully photographed cookbook ‘Cooking with beer and cider’, available through 70 Tesco stores in the South West from September 2013. The book contains simple recipe ideas for starters, mains and puddings using Butcombe beer or Ashton Press cider in each dish. The book is priced at £9.95.
BUTCOMBE BREWERY COOKS UP A TREAT FOR TESCO CUSTOMERS
This forty-page, 23cm by 23cm, glossy paperback cookery book, illustrates the finished dish alongside each recipe. Guest recipes can be found from Cotswold farmer and television presenter, Adam Henson and Michelin-starred chef, Josh Eggleton. The book is produced by Ian Salisbury, a Bristol-based chef, who has designed all beer related artwork for the Brewery for the past ten years.
Chris Minter, buying manager for Tesco South of England says: “I am delighted to be working with Butcombe to enable Tesco customers to be able to buy this attractive cookbook. Bottled ales are growing strongly and we recognise the category building potential of Butcombe’s cookbook – it fits in with our aim of giving greater focus to this important area.”
All the recipes in the book are designed to be quick to prepare and easy to execute and much research was undertaken to match the perfect beer or cider within each dish. For example, Butcombe’s pale, well carbonated Blond was selected for use in the ‘Prawns in beer tempura’ whereas the full-bodied, bittersweet Brunel IPA was deemed faultless to complement the rich cocoa and sweetness of the ‘Brunel’s chocolate cake’.
Guy Newell, Butcombe’s managing director comments: “This book is a great asset to our beer and cider brands and we are thrilled that Tesco has chosen to sell copies of the cookery book in-store”.
‘Cooking with Beer and Cider’ will also be available through 18 Butcombe pubs as well as via the Brewery’s online shop at: http://butcombe.com/online_shop/shop_online.php
ISBN number: 978-0957645301
For further information visit www.butcombe.com or follow Butcombe Brewery on Facebook at http://www.facebook.com/pages/Butcombe-Brewery Twitter: @ButcombeBrewery
Linkedin: UK Bottled Ale Group
